The Power of Distinctive Specialties
Distinctive specialties have the power to make better divers and bring in extra income for a dive center, but also to promote some negative connotations within the diving industry.
Plans for 2013
2013 is going to be a big year for me in the world of social media marketing in the diving and outdoor industries. Come learn my plans.
Buy My Premium SCUBA Domain Name
The owner of ScubaPackages.com is trying to sell. In this guide, I’ll walk you through how I determine if a domain is worth buying.
DEMA Show 2012 Analysis
Will the 2012 DEMA Show be the booster shot the SCUBA diving industry needs? Will you be attending?
The Scientific Method For Your Dive Center Facebook Page Marketing
Running an experiment using the scientific method will greatly benefit your experience managing a Facebook Page for your dive business.
Happy Holidays!
Careful planning of your social media activities, including appropriate automation, will help your dive business survive the holiday season.
Guest Posting for Fun and Profit (Or Not)
Guest posting is a popular technique for search engine optimization, but many site owners are selling a false bill of goods. Understand the ins and outs.
Perspective
Just some random musings… When I was a super active SCUBA instructor in college, I worried endlessly about impressing my instructor and the owner of the dive shop. I got burned out from doing mask skills two or three nights a week. Messing up in the shop or having a staff member call in sick…
What I Do: Search Engine Optimization
While social tools can drive raw traffic numbers to your site, search engine visitors are higher value, but also harder to get.
Do I Need a New Website for my SCUBA Business?
Learn what questions you can ask yourself to determine if you need to modernize your SCUBA business website and where to go for help.