Reviewing the Traffic Funnel

To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.

Jump Start Your SCUBA Store's Google Results

Google Local Search for your SCUBA business can be a free, quick and easy way to rank at the top of the search results for SCUBA in your area. Guest author David Greenhaw will walk you through the steps to get up and running quickly.