About

Marketing within the SCUBA industry hasn’t changed since the origin of the sport – we’re here to change that.

New SCUBA Marketing is designed to teach SCUBA Instructors, dive centers and all members of the SCUBA industry how to find more customers and create more passionate divers in your local community.

Ancient Diving Proverb

How do you make a small fortune in the dive industry? Start with a large one.

This doesn’t need to remain true. Every day, people who are passionate about sharing the underwater world open dive shops, start SCUBA resorts or receive their instructor certifications. Many of those individuals, especially instructors, start out with the idea of it being a “side job”. Using old methods, it will rarely evolve to much more than a way to cover dive gear expenses.

Not Anymore

Using modern marketing techniques and a little bit of thinking outside the box, people involved in the dive industry can be more successful than ever.  I’m here to show you how.

Who Is This Site For

If you want to work in the dive industry full time and live a life of enjoyment, while sharing with others, this site is for you.

This site is for anyone involved in any aspect of the dive industry. I will cover topics covering individual instructors to large dive shops, from SCUBA resorts to dive equipment manufacturers.  There is no facet I will not discuss.  It also doesn’t matter which certification agency you may belong to, although specific examples will typically involve PADI, simply replace the class name with whichever agency you belong to and the information will work the same.

Who Am I

My name is Nick Bostic and I am a PADI Master Instructor. While in college, I assisted Eugene Skin Divers Supply with the University of Oregon SCUBA Program before running the Lane Community College (LCC) SCUBA Program.  I also helped to run a program geared towards homeschooled middle- and high-school students that was subsidized by the State of Oregon.

While at LCC, I turned the program from something more akin of a club into a large, successful program teaching no less than eight classes per term.  My staff went from myself, one divemaster and a handful of almost-divemasters to over 5 instructors and twice as many divemasters.

Like many 23 year olds, I didn’t make the most wise decision and decided to move from Eugene to Portland to pursue a career more fitting my degree since I had listened to the “you can’t teach SCUBA your entire life” rumors a little too closely. I have spent the last several years working with the real estate industry helping individuals to better market themselves online.  I thought the real estate industry was behind when it came to marketing, but when I started to rediscover my passion for teaching SCUBA, I realized that this industry is even worse.

So I renewed my instructor rating and am working on several SCUBA industry projects that will allow me to work in this industry full-time.

And I’m sharing my information with all of you.