Hey there gang, been a little quiet around these parts while I’m working on some exciting new projects! I’ll be back full swing – including a couple of guest posts – next week.
For now, I just wanted to share my latest article over in X-Ray Mag.
Click here to get the full resolution hi-res complete issue in PDF format. (22 MB)
New SCUBA Marketing recently underwent a refresh from top to bottom. If you’re reading this in an email or feedreader, click through to check out the changes. The goals for the change include focuses on simplification, ease of use and providing my visitors with a service.
Just a couple of quick SCUBA diving related news updates: In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know…
Does the idea of a horde of Divemasters becoming Open Water SCUBA Instructors frighten you more than a gory zombie flick? Do new SCUBA divers saying they want to “go pro” creep you out more than Pee Wee Herman? SCUBA Dive Center Owners Fear Con Ed More Than Frankenstein* If there are more SCUBA diving…
Over the years, I have helped many small business owners establish their brand. Branding isn’t just about logo creation, it is creating awareness of a brand. The best part is branding can be done very inexpensively At the DEMA Show in Orlando, PADI and DEMA both represented excellent examples of effective branding. Blatant SCUBA Branding…
Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.
A friend on Twitter asks about how a SCUBA professional can best utilize RSS. Although there are many technical possibilities, they can be condensed into consumption and distribution of information.