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    Changes: Part 2

    Yeah, the look and feel is different. More on that in Changes: Part 19 😉 I seriously hope there isn’t a Part 19, but that’s the way it feels some days. Things Need to Change We’ve got veterans who proclaim to be internet pro’s who have 20 Twitter accounts retweeting themselves all day. We’ve got…

  • Top 10 Articles of 2010

    Top 10 Articles of 2010

    To begin my year-end recap, I wanted to share the top 10 SCUBA Marketing articles of 2010: Mares Icon HD the iPhone of Dive Computers? Vintage SCUBA Advertisements PADI Member Forum 2010 Review 4 Reasons the iPad Isn’t Ideal for SCUBA Instruction SCUBA Email Marketing: Collecting Email Addresses Your Next Student Will Become a SCUBA…

  • Welcome to 2010

    Just when everyone was about to stop saying “Happy New Year”, I’m back to throw it in your face. As much as I would love to say it was great to be away, I never really went anywhere, I’ve simply spent less time on the computer for the last almost-week. I’ve already conquered one of…

  • Dive Industry Inbound Marketing for 2013

    Dive Industry Inbound Marketing for 2013

    Content marketing is getting more difficult and expensive, so it’s time to get your strategy in place. Learn (again) about the importance of content for your online marketing efforts.

  • PADI Applies Environmentalism to Membership

    PADI recently announced the new instructor renewal pricing, which (aside from paying more on auto-renew) I think is great. The best part is their distribution of the new Instructor Manual as well. In the past, as a PADI SCUBA instructor, you had a few choices when it came to your instructor manual: Hand-modify your manual with the…