Hey there gang, been a little quiet around these parts while I’m working on some exciting new projects! I’ll be back full swing – including a couple of guest posts – next week.
For now, I just wanted to share my latest article over in X-Ray Mag.
Click here to get the full resolution hi-res complete issue in PDF format. (22 MB)
A final contest reminder, writing about SCUBA marketing for X-Ray Magazine and an introduction to the 2010 PADI Member Forum and Google Buzz.
Just a couple of quick SCUBA diving related news updates: In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know…
Combine media outreach, trade show strategy, sales incentives, and brand influencer programs to boost sales.
Pearl Jam has been around since 1990, has sold an estimated 60 million records worldwide and has been called “the most popular American rock & roll band of the ‘90s” by Allmusic. Instead of attempting to manage an album release across every online outlet available, they used one very effectively and you can too. Although I…
Stop wasting time generating content that could benefit your business by digital sharecropping on another platform. Learn what “digital sharecropping” is, why it’s a complete waste of time, and how to build a better strategy without it.
Dracula could make one hell of a dive store owner. Vampires are immortal, mysterious and quickly bend people to their ways. Since you can’t smell garlic underwater, the only real danger to Dracula would be a wooden spear through the heart. Without becoming one of the undead, let me highlight some of the vampire secrets…