Bring Google Into Your Dive Center

Last night, Google announced their Ocean Showcase, an extra layer for their free Google Earth product.

The Ocean Showcase features a National Geographic tour, Monterey Bay Aquarium Research Institute’s US West Coast discoveries, Eco-Nova’s Shipwreck Central, dive sites from WannaDive and 3D models of wrecks in the Great Lakes from NOAA.

Integrate Google Into Your SCUBA Store

I envision a modern dive center incorporating a large projection screen with computer attached (you should have this for teaching anyway) with a wireless mouse and keyboard.

As your customers come in asking about diving in new and exotic locations, let them “drive” Google Earth on a tour of the locations they’re interested in.

This is unique, cool, modern and will get people talking about you. And might just make them want to come back to play some more.

Are you using interactive media in your dive center?

Photo via Google LatLong

Similar Posts

  • DEMA 2009 Attendance Report

    Below is a table showing current and historic attendance data for the DEMA Expo as provided by DEMA. I have chosen to remove a couple of columns that don’t interest me that much, so if you want to see the complete table, please use the link below. Also, feel free to click on any column…

  • Birthday Candles

    Happy Festivus!

    It’s that time of year again. Many of you may be taking time off to spend with family. We’re into the last few days of this 2010. It’s my birthday today, my sister had hers a couple of days ago then there are family events through the weekend, add work and life on top of…

  • RSS And You

    RSS And You

    A friend on Twitter asks about how a SCUBA professional can best utilize RSS. Although there are many technical possibilities, they can be condensed into consumption and distribution of information.

  • SCUBA Equipment Manufacturers: What Are YOU Doing to Reach Non-Divers?

    I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…

  • Friday Fun Dive: Tell Me What You Want

    It’s time for me to check in with all of you to see what topics you want covered. I’ve been designing, programming and marketing since the interwebz have been around, so sometimes I have a hard time gauging where all of you are in the process. This web site is for me to share with…