Bring Google Into Your Dive Center

Last night, Google announced their Ocean Showcase, an extra layer for their free Google Earth product.

The Ocean Showcase features a National Geographic tour, Monterey Bay Aquarium Research Institute’s US West Coast discoveries, Eco-Nova’s Shipwreck Central, dive sites from WannaDive and 3D models of wrecks in the Great Lakes from NOAA.

Integrate Google Into Your SCUBA Store

I envision a modern dive center incorporating a large projection screen with computer attached (you should have this for teaching anyway) with a wireless mouse and keyboard.

As your customers come in asking about diving in new and exotic locations, let them “drive” Google Earth on a tour of the locations they’re interested in.

This is unique, cool, modern and will get people talking about you. And might just make them want to come back to play some more.

Are you using interactive media in your dive center?

Photo via Google LatLong

Similar Posts

  • SCUBA Equipment Manufacturers: What Are YOU Doing to Reach Non-Divers?

    I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…

  • Your Open Water Course Should Be Free

    The trend from organizations like PADI & DEMA is to tell their members not to invest in their most important marketing channel: your website. Is this a responsible lesson? If you think your site should be free, is there a chance your customers may think your courses should be free?

  • Reviews Coming Soon

    I will be launching reviews here on New SCUBA Marketing very soon. Sure, it seems like every SCUBA web site has reviews on it, but mine will be a little different. SCUBA Marketing Reviews Yes, you guessed it. I will be reviewing the marketing of others. Web sites, blogs, social network profiles, online ads, publications,…

  • A Branding Lesson From PADI and DEMA

    Over the years, I have helped many small business owners establish their brand. Branding isn’t just about logo creation, it is creating awareness of a brand. The best part is branding can be done very inexpensively At the DEMA Show in Orlando, PADI and DEMA both represented excellent examples of effective branding. Blatant SCUBA Branding…

  • Perspective

    Just some random musings… When I was a super active SCUBA instructor in college, I worried endlessly about impressing my instructor and the owner of the dive shop. I got burned out from doing mask skills two or three nights a week. Messing up in the shop or having a staff member call in sick…