SCUBA Marketing Offline

I had an email marketing related article planned for today, but Duane at Precision Diving forced my hand.

Duane wrote an article discussing a very simple, yet incredibly powerful technique to market yourself as an independent SCUBA instructor: go SCUBA diving.

“Duh” You Say?

I was fortunate to “grow up” in a SCUBA program that focused heavily on SCUBA diving skills, but I frequently ran into SCUBA instructors from other dive centers while teaching classes that couldn’t teach their way out of a wet paper bag.

The only dives they ever did were with students.

They didn’t talk to anyone outside of their group.

By virtue of being mediocre SCUBA divers, not diving regularly and not engaging with other divers, they told people do take classes somewhere else.

Go read Duane’s article, he’s completely correct.

Online Vs. Offline Marketing

I know I focus on the online marketing side of your SCUBA business, but the bottom line is that if you’re not out in the world and available and are a mediocre (at best) instructor, all of the online marketing in the world won’t help you.

Get your SCUBA diving skills figured out first, then market yourself.

Photo via tracer.ca

Similar Posts

  • Weekly Links #3

    It’s been a busy week at New SCUBA Marketing Global Headquarters! Tons of projects, learning all kinds of fun new things and getting some cool new stuff ready for you very soon. So here’s a few links I think you’ll be interested in reading: Local Since I did a terrible job of cross posting my…

  • Turning Twitter Data into Decision Making Information

    Do you know just how powerful Twitter really is? I found it difficult to believe that the marketing machine known as PADI isn’t giving dive retailers and professionals the best recommendations for using social media. At DEMA, PADI was there giving a presentation on marketing with social media. So let me show you how you can start utilizing Twitter to it’s fullest potential.

  • You Are Planning To Fail

    Like the saying goes, “If you fail to plan, you plan to fail.” So how does your SCUBA marketing plan stand up? Don’t have one? Why am I not surprised. At least as a PADI Master Instructor, I know that there isn’t a point before the Course Director application where you have to create any…

  • SCUBA Blogging: A Starting Point

    Switching to a SCUBA blog for your dive industry web site can be intimidating, but with this simple tip you can make the switch effortlessly. Face your apprehension and get a web presence that ranks quickly and keeps your divers coming back.

  • Changes: Part 1

    While it may be a month behind normal people, it’s never too late to evaluate and set resolutions!

  • SCUBA Marketing is About to Grow Up

    I want to take a moment to introduce myself and further explain my goals for this new community.  My name is Nick Bostic and I am a PADI Master Instructor. Before all of you NAUI, SSI, YMCA and any other certification agency instructors or dive shops hit your browser’s back button, stay with me for…