Jump Start Your SCUBA Store's Google Results

Today’s guest post comes to us from David Greenhaw. David is a part time Independent Scuba Instructor in West Texas.  For 30 years David has been working hands-on in the computer industry and has been designing websites and graphics for the last 14 years.  David tells his clients “If it looks professional then people will assume that it is professional”.  “Advertising just gets potential clients to contact you. You are the one that has to make the sale.”

It can take a really long time and a lot of work to get noticed by the search engines when you are starting out. Here is one thing that you can do to help jump start the process. Go to the Google Local Business Center. If you do not have a Google account, sign up for one, if you do have a Google account, sign in.

Click on the “Add New Listing” link. This will take you to a form to fill out with your company information, contact information, web site, etc. After the form is filled in, click on the “Next” button. You will be shown a Google map with other local businesses in the same category as yours. If you are not one of those businesses already on the map, click on the “Add Listing” button by your company name.

What does this do for you? It adds your business to the Google Map. When someone performs a local search such as “scuba yourcity, state”, the Google map will show up in the search results. Your business will be one of the points on the map along with your address and phone number and a link to your website.

With very little time and effort, you have succeeded in becoming visible in a Google search and not tucked away on page 14. Businesses in the same category are listed on the map in alphabetical order so you may or may not be the top listing depending on the names of your competition.

Ranking poorly in Google search results results in a loss of income because your potential customers can’t find you. By following David’s steps to get into Google Local search results, you can quickly and easily be found. Get listed today to begin capturing your share of search traffic, if you run into problems just contact us!

Similar Posts

  • Start Your SCUBA Marketing Today

    I’ve been contacted by a few people looking for guidance in the online SCUBA marketing. Some have started running with the advice I’ve provided, others ask question after question. Although there is nothing wrong with asking questions, at some point you start to suffer from “analysis paralysis” – the inability to do anything until you…

  • Twitter sucks worse than a new diver in a current

    I used to stand up for Twitter (not that they need it) when people claimed it was stupid and just a bunch of noise. I think many of us can agree, regardless of our presence on Twitter or not, that the SCUBA industry hasn’t been one of the early adopters of Twitter. It seems like…

  • Introducing Clint & Jason

    Jason Pecknold & Clint Seeley bring their dive industry marketing expertise to the New SCUBA Marketing team, come meet the new guys!

  • Facebook Basics for your SCUBA Business

    While I consistently see more SCUBA businesses spread their brand onto Facebook, many are still misunderstanding one of the first and most basic fundamentals: the difference between a Page and a Profile. Understand how to identify each and learn which you should start with.

  • WANTED: Non-PADI Higher-Level Instructor with Marketing Knowledge

    The title pretty much says it. I’m a PADI Master Instructor and want knowledgeable instructors from other agencies who would be interested in sharing their online marketing ideas. I don’t want this site to be a PADI-only site, but I know their programs very well and would like to discuss specific ideas on how to…