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A Look Back at 2009

It’s time for my take on the overused yearly retrospective. Like many people, it has been a stressful year. However, I think it is important for all of us to look at where we have come from so we can better set up our goals for the future. For 2009 a few particular moments stick [...]

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Is Underwater Digital Photography a Gateway Drug?

This is an article as part of our DEMA Expo 2009 round-up. At DEMA, underwater photography was one of the most popular topics. There were more camera-related booths than any other group. Plus, the SCUBA photography seminars were some of the most interactive I attended. Is Underwater Photography SCUBA’s Savior? Some people I spoke with would [...]

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How do you greet your customers?

I always hating being told to smile when I answered the phone. I argued with my old sales manager and told him that was the dumbest thing I’d ever heard. I’m willing to admit it now, he was right. Do you smile when you answer the phone or when people walk through the door? Before [...]

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Mandatory online tools for your SCUBA business

This is an article as part of our DEMA Expo 2009 round-up. The good news is, most of the online tools you will need for marketing your SCUBA business online are free and easy to use. The bad news is you have to set them all up. Surprisingly, most of the people I spoke to [...]

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Happy Thanksgiving

I know Thanksgiving is a US holiday, but since I’m in the US, I’m celebrating it. Regardless of where you live, I encourage you to take the next few days away from your computers and enjoy life. Go SCUBA diving or just watch a movie, just get off your computer for a minute. I’m thankful [...]

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Please ignore this post

This is a post just or technical purposes, please ignore. SEXS4MAJYZUC

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SCUBA Standards Changes: Get Over It

New SCUBA divers are bad SCUBA divers, so we don’t want ‘em. A typical catch-22, but one I hear on popular SCUBA forums and being discussed on the DEMA floor, especially in regards to PADI’s alleged “loose standards”. “I Teach Above Standards” I hear this all the time. I’ve even heard it, then observed below-standards [...]

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