The World of Social Media 2011
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Twitter just launched their new lists feature, so I went ahead and created a list of SCUBA professionals (DM’s, Instructors, Dive Centers, Resorts, Boats, Videographers, etc) who are on Twitter. Â If you’re not on the list, hit me up and let me know. If you see someone on the list that is a bot or…
Recently, the PADI Instructor News blog mentioned managing your reputation on Yelp. Between the abundant user reviews in my location, an easy to use interface and their incredible iPhone application, I have been sold on Yelp for several years. If you haven’t been to Yelp, be sure to check it out (after you’re done reading…
I had a great opportunity fall into my lap a couple of days ago. A local, avid diver contacted me to let me know that he would be travelling to Ft. Myers, Florida this weekend for work, but would be free either Friday afternoon or Monday evening. He was interested in going into a dive…
Living in the Pacific Northwest of the United States, I’ve had a fascination with octopus since it’s just about the coolest thing we see around here with some regularity. Here’s an incredible video of an octopus stealing a divers camera and running off with it.
Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.
Our industry is old and getting older. That’s not a good thing. According to DEMA’s Annual Activity Report (PDF link, stats on p. 37), the average age of SCUBA divers in the US is 45 years old. Several people at the DEMA show explained that age actually goes up every year, showing that our industry…