The World of Social Media 2011
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Too bad this didn’t come out before DEMA otherwise we would all have seen it in Jason and PADI’s seminars 🙂
Another long day down, six seminars and an after party behind me. My feet are holding up great, my technology choices for this trip are working splendidly and I got two killer stickers for my water bottle (thanks Princeton Tec!) Some Things I Liked PADI has revamped and expanded their rebreather training which looks pretty…
Despite the obvious differences in businesses, it is valuable to look at leaders from other industries to gain some additional marketing insights. Apple is one of many companies that has built an almost fanatical customer base that your SCUBA business should be more than happy to emulate.
What you can expect for the rest of 2013 on New SCUBA Marketing, plus how to get help with your SCUBA marketing.
It seems like it must be a New Year’s resolution for people in the SCUBA diving industry to finally get in the game with social media, especially Facebook and Twitter.
I’ve had quite a few people inquire as to hiring me to manage social media for their dive center and the honest truth right now is I’m a little too busy to take anything like that on.
I take a brief look back at the goals I had set for myself for 2013 and set goals for 2014. Sharing our goals helps to keep us accountable, here are mine. Did you hit your 2013 goals? What goals do you have for 2014?
To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.