• The Power of Distinctive Specialties

    Distinctive specialties have the power to make better divers and bring in extra income for a dive center, but also to promote some negative connotations within the diving industry.

  • Plans for 2013

    2013 is going to be a big year for me in the world of social media marketing in the diving and outdoor industries. Come learn my plans.

  • Buy My Premium SCUBA Domain Name

    The owner of ScubaPackages.com is trying to sell. In this guide, I’ll walk you through how I determine if a domain is worth buying.

  • DEMA Show 2012 Analysis

    Will the 2012 DEMA Show be the booster shot the SCUBA diving industry needs? Will you be attending?

  • Happy Holidays!

    Careful planning of your social media activities, including appropriate automation, will help your dive business survive the holiday season.

  • Perspective

    Just some random musings… When I was a super active SCUBA instructor in college, I worried endlessly about impressing my instructor and the owner of the dive shop. I got burned out from doing mask skills two or three nights a week. Messing up in the shop or having a staff member call in sick…