Has The SCUBA Diving Industry Slowed Our Rate of Descent?

Drowing?Interesting points from this study:

  • October 2011 numbers are even with October 2010 numbers
  • Units sold decreased by 6% while average retail selling price rose 6%
    Does this mean retailers are charging more for the same products?
  • Year-to-date merchandise sales are up 4%
    So will I see fewer “The dive industry is almost dead, what can you do to help my business we do to stop it?!” posts everywhere?

Check out the article for more details: Leisure Trends Group :: Publications :: October Dive Specialty Sales Even with October 2010.

Discuss

Similar Posts

  • Weekly Links #2

    Last week we started a new series where we share some interesting reads across a few different topics. Good enough to read, not necessarily worth regurgitating here. Here are the links for this week.

  • Jump Start Your SCUBA Store's Google Results

    Google Local Search for your SCUBA business can be a free, quick and easy way to rank at the top of the search results for SCUBA in your area. Guest author David Greenhaw will walk you through the steps to get up and running quickly.

  • SCUBA Standards Changes: Get Over It

    New SCUBA divers are bad SCUBA divers, so we don’t want ’em. A typical catch-22, but one I hear on popular SCUBA forums and being discussed on the DEMA floor, especially in regards to PADI’s alleged “loose standards”. “I Teach Above Standards” I hear this all the time. I’ve even heard it, then observed below-standards…

  • Is Underwater Digital Photography a Gateway Drug?

    This is an article as part of our DEMA Expo 2009 round-up. At DEMA, underwater photography was one of the most popular topics. There were more camera-related booths than any other group. Plus, the SCUBA photography seminars were some of the most interactive I attended. Is Underwater Photography SCUBA’s Savior? Some people I spoke with would…

  • It’s 3 AM, do you know where your site is?

    With the new Google Caffeine update, your SCUBA business web site ranking may have been impacted. Learn how to reliably check and find out the one key tool to keep your site ranking regardless of Google changes. Plus, automatic updates if your site goes down.

  • Building value through continuing education

    It’s no wonder PADI places such an emphasis on continuing education ratios for their Course Director Training Course: it is one of your best returns on investment while making your divers exceptionally strong. Loss Leaders In my experience, I saw myself and other new Open Water SCUBA Instructors come out of their Instructor Examination to…