Has The SCUBA Diving Industry Slowed Our Rate of Descent?

Interesting points from this study:

• October 2011 numbers are even with October 2010 numbers
• Units sold decreased by 6% while average retail selling price rose 6%
  Does this mean retailers are charging more for the same products?
• Year-to-date merchandise sales are up 4%
  So will I see fewer “The dive industry is almost dead, what can you do to help my business we do to stop it?!” posts everywhere?

Check out the article for more details: Leisure Trends Group :: Publications :: October Dive Specialty Sales Even with October 2010.

Discuss