SCUBA Marketing Goals for 2010

Soccer Goal
It's true, I played soccer before I got into SCUBA

Following up on yesterday’s post reflecting on 2009, it’s time to share my goals for 2010. By sharing with you, I hope to stay accountable and on track.

SCUBA Marketing Goals

  • Determine if it’s “twenty-ten” or “two thousand ten” 😀
  • Write at least 150 articles
  • Create 3 brief “how-to” guides on internet marketing for SCUBA instructors
  • Double whatever traffic ends up being for December by April
  • Publish a monthly email newsletter that has different content than the site
  • Use more video
  • Get page load time below 2 seconds (currently at 5.9 seconds)
  • Help at least 5 people move closer to living a sustainable life in the SCUBA industry
  • Launch my big new surprise by the end of February at the latest (sorry, can’t share everything)

SCUBA Instructor Goals

  • Certify at least 20 Digital Underwater Photographers
  • Personally certify at least 60 students
  • Build programs large enough to sustain my current staff
  • Certify 3 Emergency First Response Instructors
  • Accomplish two giant SCUBA goals (again, can’t share everything 😀 )

What are your SCUBA goals for 2010?

Photo via espresso marco

Similar Posts

  • The Facts About Bottled Water

    This is just a quickie, I have something far more SCUBA marketing related in the works for later, but it’s a topic that is important to me. I grew up in a house where we switched to bottled water when our part of town was moved to a different water supply source. I drank bottled…

  • Mares Icon HD the iPhone of Dive Computers?

    Two of the most compelling features of the iPhone for me are the ease of use and expandability through “apps”. There are plenty of other great features that make it my favorite cell phone, but those are my two sticking points preventing me from moving to any other mobile platform. It looks like Mares has…

  • Stop Me If You’ve Heard This One

    There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor. The boat starts to sink. The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.” The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait…

  • Happy Holidays!

    Careful planning of your social media activities, including appropriate automation, will help your dive business survive the holiday season.

  • Don’t Fear Comments on Your SCUBA Blog

    In a timely series of events, someone contacted me asking if they should allow comments on their new SCUBA blog on the same day my friend Aaron over at Social Photo Talk wrote an article discussing being social on blogs and Twitter. Humans are social creatures and, now that a variety of tools are readily available, they…

  • How Can I Help Your SCUBA Marketing?

    It’s that time again for ME to ask YOU what you want. Take a moment to complete the brief survey below so I can provide you with the content you are most interested in.  Thanks! Take the survey!