Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard.
[youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube]
[youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]
The Gulf of Mexico has been hit hard by the BP oil spill. However, SCUBA diving remains safe, but we – as an industry – need to get the word out. The attempt by DEMA is a great start, but now it’s time for all of us to do what we can.
New SCUBA Marketing recently underwent a refresh from top to bottom. If you’re reading this in an email or feedreader, click through to check out the changes. The goals for the change include focuses on simplification, ease of use and providing my visitors with a service.
I will be launching reviews here on New SCUBA Marketing very soon. Sure, it seems like every SCUBA web site has reviews on it, but mine will be a little different. SCUBA Marketing Reviews Yes, you guessed it. I will be reviewing the marketing of others. Web sites, blogs, social network profiles, online ads, publications,…
There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor. The boat starts to sink. The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.” The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait…
When marketing your SCUBA business online, Twitter followers, Facebook fans, email subscribers and blog comments mean nothing if you’re not converting any of it into business.
To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.