Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard.
[youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube]
[youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]
The video below has been making the rounds in the last few days. While I’m personally excited to see the new rebreather programs (big shock, Nick likes technology), this video is a little perplexing. The title and video itself suggest it’s a clip from something, but what? The instructional video or just marketing material? Who…
Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.
No, I didn’t just spill my alphabet soup on the keyboard. I’m talking about Return On Investment (ROI) of Social Media Marketing (SM). All SCUBA Marketing Must Be Quantifiable I agree completely. It’s my finance degree coming out. So go ahead and tell me how many customers your phone line has brought in. How many…
Pearl Jam has been around since 1990, has sold an estimated 60 million records worldwide and has been called “the most popular American rock & roll band of the ‘90s” by Allmusic. Instead of attempting to manage an album release across every online outlet available, they used one very effectively and you can too. Although I…
New SCUBA Marketing recently underwent a refresh from top to bottom. If you’re reading this in an email or feedreader, click through to check out the changes. The goals for the change include focuses on simplification, ease of use and providing my visitors with a service.
Sites that rank on page one for search results take home 91.5% of all traffic. Over many keywords, this can be thousands of dollars gained (or lost). Where do you rank in the search engine results for your high-value keywords?