Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard.
[youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube]
[youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]
To many of you, this may come across as a pointless question. However, in an admittedly unscientific poll by Google, only 8 percent of people could accurately explain what a web browser actually is. So Google has created a web site that explains what a browser is and how to optimize the one you’re using….
According to a study by Forrester Consulting, “Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.” Some other interesting tidbits from the study: 92% of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional…
I still get into chats with people who don’t think all this Internet technology stuff will “catch on”. This is a great video from The Economist that goes over some incredible stats regarding Internet usage that every business owner should really pay attention to. The idea that mobile Internet usage will be the majority method…
I saw earlier today that PADI announced the formal agreement between PADI and the Boy Scouts of America. If you are a PADI professional, it’s time to get to work on this beautifully captive market. To those of you who have already been working with Boy Scouts, you are the leaders! SCUBA Diving Most Proposed…
I want to take a moment to introduce myself and further explain my goals for this new community. My name is Nick Bostic and I am a PADI Master Instructor. Before all of you NAUI, SSI, YMCA and any other certification agency instructors or dive shops hit your browser’s back button, stay with me for…
Modern online tools can be intimidating. However, they are simply innovations on tools that have existed for many years. If you can allow yourself to think beyond the confusion of the latest Facebook update or Twitter app and instead think of these as simple tools that have been around for some time, you can put their power to work for your SCUBA business.