No Whining Allowed

Seriously, I mean it, stop whining. You want to know how to increase your SCUBA business but you don’t want to do anything to increase your SCUBA business. That’s doesn’t make any sense.

Recent Conversations

I’ve had a few emails recently going back and forth with potential clients that go something like this:

Them: I want  to use the internet to increase business for my SCUBA store/classes.

Me: Okay, you need to do X, Y and Z.

Them: Well that sounds like a lot of work, isn’t there an easier way?

Me: *sound of head smacking against a wall*

If you’ve ever heard the comment “you get out of it what you put into it”, NOW IS A GOOD TIME TO BELIEVE IT.

My Workflow

I’m going to share with you my workflow for promoting MY SCUBA business (keep in mind, I work a more-than-full-time day job and have a very social life).

  1. Research SCUBA-related topics (<45 minutes)
  2. Write about SCUBA-related topic (<30 minutes)
  3. SCUBA-related content gets automatically pushed out to my Facebook Page and a weekly email newsletter
  4. Connect with people on Facebook and Twitter discussing SCUBA (30 minutes/day)
  5. Check statistics (<10 minutes)

So all said and done, I’m spending no more than 2 hours a day promoting my business. Most days it’s closer to an hour. I’m sharing this because once your systems are in place, promoting your local business online takes very little time or effort.

Do You Have an Hour?

If SCUBA is really your business and/or livelihood, I strongly encourage you to find an hour or two a day to build your business. Even if you pay someone to set everything up for you, you are in the YOU business and you need to devote some time to selling yourself.

Can you find a spare hour a day to build your business?

(This isn’t designed to be a rant, but instead a reminder that for those of you who want to work in the SCUBA industry, it is work. Enjoyable work, but work nonetheless.)

Photo via davef3138

Similar Posts

  • Buy My Premium SCUBA Domain Name

    The owner of ScubaPackages.com is trying to sell. In this guide, I’ll walk you through how I determine if a domain is worth buying.

  • Are You Collecting Your SCUBA Divers Email Addresses?

    Twitter, Facebook and Buzz may be the talk of the town, but if you aren’t connecting with your SCUBA customers via email marketing, you are missing one of the most lucrative opportunities available to your SCUBA business. We begin our investigation into the tools necessary to start an email newsletter for your SCUBA marketing.

  • It’s 3 AM, do you know where your site is?

    With the new Google Caffeine update, your SCUBA business web site ranking may have been impacted. Learn how to reliably check and find out the one key tool to keep your site ranking regardless of Google changes. Plus, automatic updates if your site goes down.

  • The 80′s Called, They Want Your Web Site Back

    I’ve been browsing far too many SCUBA store web sites lately. They all look like they were designed for Prodigy and Compuserve and haven’t been updated since. Ever Heard of the Internet? It’s a place where more and more consumers are going to find businesses, book trips, buy things and engage. Designing a professional SCUBA web site…

  • Google’s been busy (and I’m psychic)

    Wednesday night I was boring my wife with my incoherent ramblings that Google was going to either destroy or take over Yelp. Thursday morning, it looks like Google is trying to buy Yelp. Why This is Important In case you’ve missed it, Google seems to like the concept of local search. This is perfect for…