SCUBA Blogging: A Starting Point

Footprints in sand
One foot in front of the other

You’ve spent years learning how to be the best SCUBA professional you can be. You’ve taken classes, you’ve attended dive industry updates, you’ve been teaching SCUBA nonstop for years.

Suddenly, the local dive site closes due to health concerns.

The county bans SCUBA diving due to its inherent risks.

The state bans transport of compressed gas cylinders without special permits.

Difficult, not impossible

You find a new dive location.

You move your business across the county line.

You get the necessary permits.

You don’t give up because you want to succeed. You figure out what must be done to keep doing what you love.

So why don’t you setup a new SCUBA blog?

One of the most frequent concerns I hear from dive industry professionals is that they’re afraid of setting up a new site.

Afraid of losing traffic from their ancient site.

Afraid people won’t like a new blog.

Afraid of abandoning their archaic homepage.

A simple first step

I’ve talked about how successful a SCUBA blog can be for your online presence. You’re ready to give it a shot, but you have some fears as well.

Put your SCUBA blog on a different domain name.

You may have a period where you’re doing double updates, but most likely not because traditional sites are rarely updated anyway.

Once your new blog site has traffic equal to or better than your old site, redirect your old site to your new address.

This gives you time to learn the new system, make any design or function changes you need and start building a search engine presence before flipping the switch.

Like the idea of starting a blog but don’t know how to start? Sign up for the email newsletter below for news about a great new service coming soon that will dramatically decrease your workload in getting your SCUBA blog setup.

Photo via VinothChandar

Similar Posts

  • Feel, Felt, Found Your Way to Social Media Success

    Help customers through negative social media feedback or complaints using the Feel, Felt, Found framework. Understand what consumers are really trying to accomplish when they complain online and how to turn a negative into a positive.

  • Turning Twitter Data into Decision Making Information

    Do you know just how powerful Twitter really is? I found it difficult to believe that the marketing machine known as PADI isn’t giving dive retailers and professionals the best recommendations for using social media. At DEMA, PADI was there giving a presentation on marketing with social media. So let me show you how you can start utilizing Twitter to it’s fullest potential.

  • PADI Member Forum 2010 Review

    After attending the 2010 Portland PADI Member Forum, we look back on the content, presenter, PADI and the local crowd. Bottom line: make sure you attend yours.

  • DEMA Show 2010 Las Vegas Day 3

    Sorry about the delay in finishing this series, the life of a professional Social Media Marketer goes a little nuts over the holidays. Plus I had some weird iPad issue that lost this article and the next one, so I’ve had to re-create from notes. Friday was probably the best day so far with several…

  • DEMA Show 2012 Analysis

    Will the 2012 DEMA Show be the booster shot the SCUBA diving industry needs? Will you be attending?

  • The 80′s Called, They Want Your Web Site Back

    I’ve been browsing far too many SCUBA store web sites lately. They all look like they were designed for Prodigy and Compuserve and haven’t been updated since. Ever Heard of the Internet? It’s a place where more and more consumers are going to find businesses, book trips, buy things and engage. Designing a professional SCUBA web site…