SCUBA News Updates

Just a couple of quick SCUBA diving related news updates:

  1. In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know that was incorrect and that auto-renewal is the least expensive option. The post over at the PADI Instructor News Blog has been updated.

    The really cool thing: PADI is paying attention to their online reputation, something I will show my fellow SCUBA professional how to do as well.

  2. I’m going to be closing the first round of SCUBA diving blog submissions on Wednesday, October 14th. As a reminder, I’m building a list of SCUBA blogs.

    A few more details: I’m going to be doing two main things with my list of SCUBA diving blogs.

    First, I’m going to clean up any duplicates and create an OPML file. An OPML file can be easily imported into Google Reader, allowing any SCUBA diver out there to quickly and easily subscribe to the top SCUBA diving blogs all at once. I’m going to be doing ongoing promotion of both RSS and this OPML file, so it should allow you to get extra traffic out to your site and subscribers to your RSS feed.

    Second, I want to highlight your accomplishments! I won’t pick on anyone or say anything negative, I promise, I just want to be able to link to other SCUBA diving professionals who are active in the blogging community.

Similar Posts

  • Spearboard Censorship Continued

    Learn some lessons from how Spearboard chooses to censor their members who stand up for a company who isn’t a Spearboard sponsor. Lessons include reputation management, professional public conduct, response times, methods of communication and more.

  • Weekly Links #2

    Last week we started a new series where we share some interesting reads across a few different topics. Good enough to read, not necessarily worth regurgitating here. Here are the links for this week.

  • Reviewing the Traffic Funnel

    To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.

  • Weekly Links #4: Better Late Than Never Edition

    It already feels like next Friday! Talk about nuts around the ol’ SCUBA Marketing HQ, people are really starting to get in gear with their online marketing for their SCUBA business and we’re responding to more emails, tweets and other messages than ever. Enough with the jibber jabber, here’s some links I found interesting and…

  • Just Do It™

    We answer the following question: I have the 60-95 minutes per day to commit to social media, but i am interested to hear if you have more specific suggestions for an equipment manufacturer , like us, who want to use that time to effectively reach the target market for our products

  • New SCUBA Marketing Acquired by PADI Americas

    After months of negotiations, PADI Americas will acquire New SCUBA Marketing, bringing all employees and assets into their new Future Online Opportunity Leadership Systems department.