This is definitely one of the downsides of online marketing: people out to make your life miserable. Hopefully the fine folks over at Engage Your Divers can get back up and running soon without any loss of information. When you’re back up, please share with us what happened so we can all take the necessary preventative measures with our web sites. Stronger passwords or something more malicious?
Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard. DEMA Expo Day 3 Introduction [youtube]http://www.youtube.com/watch?v=7AVocFKX0po[/youtube] DEMA Expo Day 3 Summary [youtube]http://www.youtube.com/watch?v=Px_lki7NrZ8[/youtube]
After months of negotiations, PADI Americas will acquire New SCUBA Marketing, bringing all employees and assets into their new Future Online Opportunity Leadership Systems department.
It came as a bit of a surprise to me, but the results of the recent survey had email marketing as the number one most requested topic by a decent margin. I was surprised not because I don’t think it’s insanely valuable (it wouldn’t have been on the list if I didn’t), but because most…
I’ve mentioned the concept of having a SCUBA blog regardless of your place in the SCUBA industry several times before. Heck, even the Voice of Google recommends using a WordPress blog. I’ve asked for your SCUBA blogs and have subscribed to each one. I’m going to dive more in-depth into blogging in the coming weeks…
I really hate direct mail. It has virtually no business in your SCUBA business. Learn about the few instances when direct mail can be beneficial for your business and why you should try to avoid it. Plus, a much better alternative is offered.
So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.