This is definitely one of the downsides of online marketing: people out to make your life miserable. Hopefully the fine folks over at Engage Your Divers can get back up and running soon without any loss of information. When you’re back up, please share with us what happened so we can all take the necessary preventative measures with our web sites. Stronger passwords or something more malicious?
Google+ launched recently in a limited release. We investigate its potential value to SCUBA business professionals.
Independent dive pros, we’ve launched a new program to help you with gear purchases! Also: I moved to Florida, dealt with allergies, & hurt my shoulder. Find out all the not-so-gory details by reading this post!
To fully optimize your use of social media, you have to look at it as a funnel. The large, open end of the funnel is your social media presence. It is your job to drive traffic from all of those sources into the small end of the funnel. That small end of the funnel can be a class, a product or a group of products. The bigger the large end of the funnel, the more traffic you can drive your way. In other words, the more social media accounts you have, the larger your funnel.
Many SCUBA businesses have discovered marketing themselves on Facebook, but are reluctant to try Twitter. You may want to reconsider after seeing this.
I always hating being told to smile when I answered the phone. I argued with my old sales manager and told him that was the dumbest thing I’d ever heard. I’m willing to admit it now, he was right. Do you smile when you answer the phone or when people walk through the door? Before…
Last week, Apple announced their upcoming iPad and Des was first on the scene to discuss the implications of the iPad for the SCUBA professionals among us. Although I am seeing more and more potential uses for the iPad as the days go by, there are 4 reasons why I won’t be using one for…