This is definitely one of the downsides of online marketing: people out to make your life miserable. Hopefully the fine folks over at Engage Your Divers can get back up and running soon without any loss of information. When you’re back up, please share with us what happened so we can all take the necessary preventative measures with our web sites. Stronger passwords or something more malicious?
I still get into chats with people who don’t think all this Internet technology stuff will “catch on”. This is a great video from The Economist that goes over some incredible stats regarding Internet usage that every business owner should really pay attention to. The idea that mobile Internet usage will be the majority method…
I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and…
What happens when you Google your SCUBA diving business? Is it good, bad or nonexistent? You want to be found, but you don’t want the results to be negative. The best way to stay on top of yourself or select terms is by using Google Alerts. It’s very easy to setup, just go to Google…
I’ve been contacted by a few people looking for guidance in the online SCUBA marketing. Some have started running with the advice I’ve provided, others ask question after question. Although there is nothing wrong with asking questions, at some point you start to suffer from “analysis paralysis” – the inability to do anything until you…
While a SCUBA business or independent SCUBA instructor doesn’t need to be a Search Engine Optimization expert, knowing some of the basics can dramatically increase your business with very little effort or expense. Learn some of the basic terminology when discussing SEO.
While attending the DEMA Expo in Orlando, I sat in on a seminar regarding web design 101. I’ve been doing web design since before someone thought of adding a 101 to it, so I didn’t honestly expect too much out of it. Four Basic Buttons The single best recommendation that came out of the seminar…