Gulf State SCUBA Needs Help

In case you hadn’t heard, there’s an ecological disaster going on in the Gulf of Mexico.

The Gulf of Mexico has some incredible diving.

The Gulf of Mexico has some incredible SCUBA diving professionals trying to earn a living.

Luckily, DEMA has created a web site to help promote SCUBA diving for Gulf State dive centers.

Here’s the problem:

The web site is terrible.

Okay, I’m picky, so we can argue the design all day. But from a sheer search engine optimization and online marketing standpoint, it is a complete failure.

Just look at the title tag: “Gulf State Diving, DEMA San Diego, CA Home”

WHAT? I had no idea San Diego, CA was in the Gulf State area. Maybe that was just one typo, let’s go on to the keyword META tag (which doesn’t mean squat, but it shows the level of care): Gulf State Diving San Diego CA, Scuba Diving San Diego CA, Be A Diver San Diego CA, Scuba San Diego CA, Diving San Diego CA, Snorkeling San Diego CA

It’s a good thing this new site will be helping direct SCUBA divers to San Diego.

Their Facebook page only has 156 Fans. We have 1,128. So please go like their page to show your support.

The unshortened URL has been mentioned on Twitter ONCE. So please go tweet about them.

Here’s what I’m going to do

I’m offering my services.

DEMA, if you want me to help with the Gulf State Diving web site, free of charge, just contact me.

If you are a Gulf State SCUBA Diving operator and would like a little extra publicity, contact me and I’ll do everything I can, free of charge.

This is an ecological disaster, let’s all chip in to do our part to make sure it’s not a disaster for an already hurting industry we call our careers.

Photo via dchrisoh

Similar Posts

  • Has Grassroots Marketing Returned for SCUBA?

    Hulu, the popular online TV and movie watching site, recently brought Sea Hunt back to life with 28 episodes from the first season. Sea Hunt originally aired for 4 whole seasons, so there is more adventure to be had. For many people, this was one of their inspirations to get into the sport of SCUBA diving. More recently, Seaquest…

  • Testing Facebook Comments

    We’re trying something new here at SCUBA Marketing: Facebook Comments. I’ll cover the pro’s and con’s of this exciting new tool for your SCUBA blog.

  • No Whining Allowed

    Seriously, I mean it, stop whining. You want to know how to increase your SCUBA business but you don’t want to do anything to increase your SCUBA business. That’s doesn’t make any sense. Recent Conversations I’ve had a few emails recently going back and forth with potential clients that go something like this: Them: I…

  • Contest Update

    Technical difficulties mean an extension to our contest. Please read to see if you’re entry is impacted and to learn the new deadline and winner announcement dates.

  • What Kind of SCUBA Marketing Interests You?

    I like to think of this site as something of a democracy. As such, I want to make sure I’m covering the SCUBA Marketing topics that most interest you.  So please take a moment to complete the brief anonymous survey below so I can roll out the information that is most important to you NOW. …

  • Mass Media Exposure for the SCUBA Industry

    Over a year ago, I mentioned how Sea Hunt was available on Hulu. Back then, I lamented: we haven’t seen any type of underwater television series since 1996, almost 15 years. I’ve since had the discussion several times wishing there would be some great exposure for SCUBA in the mass media. Fast forward a year,…