What Are You Struggling With?
What’s going on? What are you having problems with? Is it Facebook Pages, Twitter, LinkedIn, your web site, your email newsletter or something else?
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Turning Twitter Data into Decision Making Information
Do you know just how powerful Twitter really is? I found it difficult to believe that the marketing machine known as PADI isn’t giving dive retailers and professionals the best recommendations for using social media. At DEMA, PADI was there giving a presentation on marketing with social media. So let me show you how you can start utilizing Twitter to it’s fullest potential.
Anatomy of a Refresh
New SCUBA Marketing recently underwent a refresh from top to bottom. If you’re reading this in an email or feedreader, click through to check out the changes. The goals for the change include focuses on simplification, ease of use and providing my visitors with a service.
So You Want Your SCUBA Web Site to be Found…
Word of mouth advertising is an excellent business builder, especially for a local business such as a SCUBA dive center, resort or independent instructor. However, if you could plant a seed for a money tree, why wouldn’t you? Your web site can be that money tree. The costs to deploy can be incredibly low, the…
Facebook Fans are Great for your SCUBA Business
Your SCUBA business can create a loyal customer base using free, easy to use Facebook Pages. People become Fans because they want to buy from and promote you.
Preaching to the Choir
New Divers Our industry needs new divers. So why is the majority of our marketing to existing divers? We invite our past students to tent sales. We advertise in SCUBA magazines. We market our next class in our current class. Dive equipment manufacturers setup booths at DEMA. But I rarely see any advertising attempting to…
PADI Member Forum 2010 Review
After attending the 2010 Portland PADI Member Forum, we look back on the content, presenter, PADI and the local crowd. Bottom line: make sure you attend yours.
