What Are You Struggling With?

What’s going on? What are you having problems with? Is it Facebook Pages, Twitter, LinkedIn, your web site, your email newsletter or something else?

What’s going on? What are you having problems with? Is it Facebook Pages, Twitter, LinkedIn, your web site, your email newsletter or something else?
Content marketing is getting more difficult and expensive, so it’s time to get your strategy in place. Learn (again) about the importance of content for your online marketing efforts.
Recently, the PADI Instructor News blog mentioned managing your reputation on Yelp. Between the abundant user reviews in my location, an easy to use interface and their incredible iPhone application, I have been sold on Yelp for several years. If you haven’t been to Yelp, be sure to check it out (after you’re done reading…
New SCUBA divers are bad SCUBA divers, so we don’t want ’em. A typical catch-22, but one I hear on popular SCUBA forums and being discussed on the DEMA floor, especially in regards to PADI’s alleged “loose standards”. “I Teach Above Standards” I hear this all the time. I’ve even heard it, then observed below-standards…
Many SCUBA businesses have discovered marketing themselves on Facebook, but are reluctant to try Twitter. You may want to reconsider after seeing this.
Google Local Search for your SCUBA business can be a free, quick and easy way to rank at the top of the search results for SCUBA in your area. Guest author David Greenhaw will walk you through the steps to get up and running quickly.
New Divers Our industry needs new divers. So why is the majority of our marketing to existing divers? We invite our past students to tent sales. We advertise in SCUBA magazines. We market our next class in our current class. Dive equipment manufacturers setup booths at DEMA. But I rarely see any advertising attempting to…