I like to think of this site as something of a democracy. As such, I want to make sure I’m covering the SCUBA Marketing topics that most interest you. So please take a moment to complete the brief anonymous survey below so I can roll out the information that is most important to you NOW. Thanks for taking the time.
[polldaddy poll=1816115]
Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency. [polldaddy poll=2517735]
Your SCUBA business needs to be on Facebook, but which is most important (and what’s the difference) between Profiles, Groups and Pages?
New SCUBA divers are bad SCUBA divers, so we don’t want ’em. A typical catch-22, but one I hear on popular SCUBA forums and being discussed on the DEMA floor, especially in regards to PADI’s alleged “loose standards”. “I Teach Above Standards” I hear this all the time. I’ve even heard it, then observed below-standards…
I like to take some time at the end of each year to reflect back on the year. 2010 has been a very interesting year for me. New SCUBA Marketing For this site, 2010 was the first full year. Traffic is growing steadily, Facebook Fans have grown, Twitter followers have grown and RSS and email…
Combine media outreach, trade show strategy, sales incentives, and brand influencer programs to boost sales.
Email marketing, when done correctly, can be one of the largest returns on investment for your SCUBA business. When done wrong, it can make you look unprofessional and place you in gray areas of the US Federal CAN SPAM Act. Continue reading for two examples of great email newsletters that make a couple of minor mistakes.