Living in the Pacific Northwest of the United States, I’ve had a fascination with octopus since it’s just about the coolest thing we see around here with some regularity. Here’s an incredible video of an octopus stealing a divers camera and running off with it.
Photo via Morten Brekkevold
PADI recently announced the new instructor renewal pricing, which (aside from paying more on auto-renew) I think is great. The best part is their distribution of the new Instructor Manual as well. In the past, as a PADI SCUBA instructor, you had a few choices when it came to your instructor manual: Hand-modify your manual with the…
Just a couple of quick SCUBA diving related news updates: In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know…
For a dive business in a highly competitive niche, online marketing is becoming more difficult and time consuming with each passing week.
I like to think of this site as something of a democracy. As such, I want to make sure I’m covering the SCUBA Marketing topics that most interest you. So please take a moment to complete the brief anonymous survey below so I can roll out the information that is most important to you NOW. …
When marketing your SCUBA business online, Twitter followers, Facebook fans, email subscribers and blog comments mean nothing if you’re not converting any of it into business.
Being hacked is not fun, but for many is inevitable, even for us web developers. Use strong/unique passwords and always make a backup (or ten).