Living in the Pacific Northwest of the United States, I’ve had a fascination with octopus since it’s just about the coolest thing we see around here with some regularity. Here’s an incredible video of an octopus stealing a divers camera and running off with it.
Photo via Morten Brekkevold
In order to email someone, one of the key components you must have is their email address. There are a variety of ways to obtain email addresses, some right, some very wrong, so I’ll go over how to build your email list. I consider this one of the first steps before starting any design or…
At what point on the SCUBA food chain do people need to start connecting? As a SCUBA instructor, dive center or SCUBA certification agency, we encourage divers to find buddies to go diving with, but do we need even more connection, and if so, where? The Suunto Example Yesterday, I was discussing the beta version…
If you’re an independent SCUBA instructor, dive resort operator or dive center owner, you’ve probably said (or at least thought) that you can’t market as effectively as the big names (PADI, NAUI, Aqualung, SCUBAPro, etc) simply due to your size and marketing budget. “Size matters not.” – Yoda The beauty of online marketing in the…
The Gulf of Mexico has been hit hard by the BP oil spill. However, SCUBA diving remains safe, but we – as an industry – need to get the word out. The attempt by DEMA is a great start, but now it’s time for all of us to do what we can.
So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.
While I consistently see more SCUBA businesses spread their brand onto Facebook, many are still misunderstanding one of the first and most basic fundamentals: the difference between a Page and a Profile. Understand how to identify each and learn which you should start with.