Friday Fun Dive: Sharktopus
Yes, this looks worse than Mega Shark vs Giant Octopus…
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According to a study by Forrester Consulting, “Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.” Some other interesting tidbits from the study: 92% of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional…
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