Setting Realistic Expectations

I’ve been very, very bad.

I disappeared on you for far too long.

The really stupid part was I really should have just let everyone know I’d be gone all summer.

I live in a place where summer is far too short. A short summer means all of my camping, hiking, concert-going, BBQ’s and all the other typical outdoor activities get crammed into a very short time. My nights and weekends are filled to the brim.

Add in a career change and a change in marital status and my free time has been severely limited.

I am sorry.

And I’m back 🙂 For real.

My day job has me doing online marketing for one of the largest names in the SCUBA industry and my free time has me mentoring someone in a completely unrelated field regarding using the Internet to market a small business. Needless to say, I have a lot to talk about regarding technology and online marketing.

So, welcome back (to you and to me), my brain is about to start leaking again.

Photo via miss_rogue

Similar Posts

  • Are you #1?

    When someone goes to Google and searches for “scuba your geographic area”, are you number 1 in the results?

    Did you realize that the number 1 result gets over 56% of the clicks? Number 2 only gets roughly 13%, number 3 gets less than 10% and it just goes down from there.

  • Learn from PADI and DEMA

    Even some of the biggest names in the SCUBA Industry, companies and organizations you may imagine have people on payroll to conduct their online marketing are failing. NOTE: This is intended to give you hope through examples, not to make anyone appear to be inadequate at what they do. The online marketing arena is constantly…

  • Buttons Buttons Everywhere

    There’s a ton of new buttons available across several social networks, including the new Google +1 and we’ve already gone through the headache of adding them to several sites. See what we’ve done and why (aside from being crazy).

  • The Social Media Revolution

    The latest video from Socialnomics shares statistics of social media, but drives home the main point: The ROI of social media is your business will still exist in 5 years

  • SCUBA News Updates

    Just a couple of quick SCUBA diving related news updates: In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know…