This is just a minor thing, but SCUBA Marketing has been listed on Alltop. Alltop brings together the best content for specific topics so you can see what’s going on all in one place. So we are now nestled in there with some other excellent SCUBA blogs, getting the good word about SCUBA out there. Check it out, although it looks like I’m the only one on there so far talking about SCUBA Marketing.
Creating content for your SCUBA website or blog can be time consuming. Learn how to find, evaluate and hire a copywriter for your site.
Many people within the SCUBA industry are using tools like Twitter as marketing or broadcast mechanisms, not as networking tools. When all people do is broadcast, it diminishes the quality for those looking to network.
Don’t look foolish by breaking the simple to follow rules for your Facebook Page Timeline Cover image!
Regardless of your stance on their politics and mission, the Sea Shepherds are running their operation with the one thing many dive centers I’ve visited lack: passion. If you are a SCUBA instructor or dive shop owner who is holding on to your “business” just because you love to dive please stop. If you are…
Just a couple of quick SCUBA diving related news updates: In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know…
Like the saying goes, “If you fail to plan, you plan to fail.” So how does your SCUBA marketing plan stand up? Don’t have one? Why am I not surprised. At least as a PADI Master Instructor, I know that there isn’t a point before the Course Director application where you have to create any…