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    Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.

  • Preaching to the Choir

    New Divers Our industry needs new divers. So why is the majority of our marketing to existing divers? We invite our past students to tent sales. We advertise in SCUBA magazines.  We market our next class in our current class. Dive equipment manufacturers setup booths at DEMA.  But I rarely see any advertising attempting to…

  • Start Your SCUBA Marketing Today

    I’ve been contacted by a few people looking for guidance in the online SCUBA marketing. Some have started running with the advice I’ve provided, others ask question after question. Although there is nothing wrong with asking questions, at some point you start to suffer from “analysis paralysis” – the inability to do anything until you…

  • Moon Diver Distinctive Specialty Course

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  • The Internet is Old School

    Modern online tools can be intimidating. However, they are simply innovations on tools that have existed for many years. If you can allow yourself to think beyond the confusion of the latest Facebook update or Twitter app and instead think of these as simple tools that have been around for some time, you can put their power to work for your SCUBA business.