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Anatomy of a Refresh

New SCUBA Marketing recently underwent a refresh from top to bottom. If you’re reading this in an email or feedreader, click through to check out the changes. The goals for the change include focuses on simplification, ease of use and providing my visitors with a service.
Preaching to the Choir

New Divers Our industry needs new divers. So why is the majority of our marketing to existing divers? We invite our past students to tent sales. We advertise in SCUBA magazines. We market our next class in our current class. Dive equipment manufacturers setup booths at DEMA. But I rarely see any advertising attempting to…
Building Your SCUBA Email Marketing List

In order to email someone, one of the key components you must have is their email address. There are a variety of ways to obtain email addresses, some right, some very wrong, so I’ll go over how to build your email list. I consider this one of the first steps before starting any design or…
What do Apple, Amazon and Google have in common?

In my effort to return to the starting point of Internet Marketing for your SCUBA business, a gift fell into my lap in the form of a prime example of why we need to include Internet marketing in our business plan. Over in the DiversOne Forum, there is a discussion regarding Oceanic getting into the…
Social Media Time Management for the SCUBA Industry

Social media marketing for the SCUBA industry takes time. I’ll show you two examples covering both extreme ends of the spectrum of time management for social media and how you can beat your competition in roughly 90 minutes per day.
Writing Elsewhere

Hey there gang, been a little quiet around these parts while I’m working on some exciting new projects! I’ll be back full swing – including a couple of guest posts – next week. For now, I just wanted to share my latest article over in X-Ray Mag. Click here to get the full resolution hi-res…

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