Friday Fun Dive

Fun Dive: as much fun as us SCUBA professionals love teaching, a fun dive is one without students or any type of professional SCUBA diver-related work.

I always hated getting homework over the weekend, so I’m going to try to not give you any online marketing related chores for your SCUBA business on Fridays.

Instead, we’ll do a fun dive

Take a trip down memory lane since Popular Science made their entire archives available via Google Books.

Peruse through the results of a search for SCUBA amongst the archives.

I particularly like the first result:

Popular Science: SCUBA For Fun

Post image via Jared Kelly

Similar Posts

  • What are they pointing at?

    Are you #1?

    When someone goes to Google and searches for “scuba your geographic area”, are you number 1 in the results? Did you realize that the number 1 result gets over 56% of the clicks? Number 2 only gets roughly 13%, number 3 gets less than 10% and it just goes down from there.

  • It's 2 AM, Do You Know Where Your SCUBA Customers Are?

    It's 2 AM, Do You Know Where Your SCUBA Customers Are?

    According to a study by Forrester Consulting, “Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.” Some other interesting tidbits from the study: 92% of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional…

  • Fans or Groupies?

    Your SCUBA business needs to be on Facebook, but which is most important (and what’s the difference) between Profiles, Groups and Pages?

  • Digital Sharecropping is Still Bad

    Digital Sharecropping is Still Bad

    Stop wasting time generating content that could benefit your business by digital sharecropping on another platform. Learn what “digital sharecropping” is, why it’s a complete waste of time, and how to build a better strategy without it.

  • DEMA Show 2010 Las Vegas Day 4

    Sorry about the delay in finishing this series, the life of a professional Social Media Marketer goes a little nuts over the holidays. Plus I had some weird iPad issue that lost this article and the next one, so I’ve had to re-create from notes. The last day. Finally. I’ve been in this town far…

  • WANTED: Non-PADI Higher-Level Instructor with Marketing Knowledge

    The title pretty much says it. I’m a PADI Master Instructor and want knowledgeable instructors from other agencies who would be interested in sharing their online marketing ideas. I don’t want this site to be a PADI-only site, but I know their programs very well and would like to discuss specific ideas on how to…