Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency.
[polldaddy poll=2517735]
You don’t need to be a graphic designer to send your first email newsletter for your SCUBA business. Thanks to a volunteer, we take a look at some highlights as well as areas we can all work on when sending our email newsletters.
If I can teach you one thing about SCUBA marketing, hopefully it is this: Use your passion, whatever it is, to excite others. I’ve shown people how to use Facebook and they think it is one of the most worthless tools on the planet. Then, several months later, I see them again and they love…
Your SCUBA business can create a loyal customer base using free, easy to use Facebook Pages. People become Fans because they want to buy from and promote you.
I take a brief look back at the goals I had set for myself for 2013 and set goals for 2014. Sharing our goals helps to keep us accountable, here are mine. Did you hit your 2013 goals? What goals do you have for 2014?
I really hate direct mail. It has virtually no business in your SCUBA business. Learn about the few instances when direct mail can be beneficial for your business and why you should try to avoid it. Plus, a much better alternative is offered.
I’m not taking sides in this issue since only one side has been represented so far, but Kids Sea Camp Palau gives me a great example of the lack of understanding of online reputation management for many businesses. As of the writing of this article, 18 hours ago a patron of Kids Sea Camp Palau…