Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency.
[polldaddy poll=2517735]
Your SCUBA business can create a loyal customer base using free, easy to use Facebook Pages. People become Fans because they want to buy from and promote you.
According to a study by Forrester Consulting, “Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.” Some other interesting tidbits from the study: 92% of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional…
Stop wasting time generating content that could benefit your business by digital sharecropping on another platform. Learn what “digital sharecropping” is, why it’s a complete waste of time, and how to build a better strategy without it.
If you’re an independent SCUBA instructor, dive resort operator or dive center owner, you’ve probably said (or at least thought) that you can’t market as effectively as the big names (PADI, NAUI, Aqualung, SCUBAPro, etc) simply due to your size and marketing budget. “Size matters not.” – Yoda The beauty of online marketing in the…
Just a couple of quick SCUBA diving related news updates: In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know…
Your SCUBA business needs to be on Facebook, but which is most important (and what’s the difference) between Profiles, Groups and Pages?