What's Social Media Worth to You?

Pile of gold coins
Want to turn lead into gold?

It seems like it must be a New Year’s resolution for people in the SCUBA diving industry to finally get in the game with social media, especially Facebook and Twitter. I’ve had quite a few people inquire as to hiring me to manage social media for their dive center and the honest truth right now is I’m a little too busy to take anything like that on. So busy I’ve actually been interviewing some people to help me out with things over here at New SCUBA Marketing. I’ll still be writing the content, but I’m looking to get someone to edit, help with images and engage on the social media front. I’m just curious, for those of you who believe in the importance of social media for your SCUBA business, what is it worth to you if you feel  you don’t have time to do it yourself? What would you pay for someone to do the following:

  • Monitor your business name on Twitter, blogs and forums and respond as needed
  • Share your content (blog if you have it, but classes, trips, etc) on your Twitter account and Facebook Page
  • Engage with your social media audience
    • 3+ Twitter updates per day, 5 days a week
    • 1+ Facebook Page post, 3 days per week
    • Respond to comments on Facebook and messages on Twitter within 24 hours
  • Organically grow your followers/fans through regular engagement

I have a good idea of what it’s worth to me, but I’m curious as to what professionals in the SCUBA industry think it’s worth. [polldaddy poll=4554470]

Photo via tao_zhyn

Similar Posts

  • Do Good Things

    The Tank Bangers remind us that now is a great time to support ocean protection through their new video. While their intent is incredible, we take a look at how effective their video marketing message is and some potential ways theirs (and yours) could be slightly adjusted to get even better conversions.

  • Are you #1?

    When someone goes to Google and searches for “scuba your geographic area”, are you number 1 in the results?

    Did you realize that the number 1 result gets over 56% of the clicks? Number 2 only gets roughly 13%, number 3 gets less than 10% and it just goes down from there.

  • Stop Me If You’ve Heard This One

    There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor. The boat starts to sink. The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.” The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait…

  • Contest Update

    Technical difficulties mean an extension to our contest. Please read to see if you’re entry is impacted and to learn the new deadline and winner announcement dates.

  • Understanding your SCUBA customer is key

    In case you weren’t aware, I love internet marketing. It’s inexpensive, relatively easy and allows you to reach a almost limitless amount SCUBA diving customers. Like knowing to take off your snorkel on a manta night dive, you must be aware of your surroundings to be most effective with your SCUBA marketing. I was recently…