Market Your SCUBA Business like Pearl Jam

Pearl Jam has been around since 1990, has sold an estimated 60 million records worldwide and has been called “the most popular American rock & roll band of the ‘90s” by Allmusic. Instead of attempting to manage an album release across every online outlet available, they used one very effectively and you can too.

Although I personally don’t like MySpace, I fully acknowledge that it is a perfect location for musicians and bands. Pearl Jam’s album release is a perfect example of this. Initially, they launched a mini documentary followed by their single, then the entire album before it was available to buy in stores or online.

Strength & Goal Analysis

A common problem I encounter when working with people is that they don’t really understand their strengths or goals. This is the first step towards success. If you like talking to random people, Twitter may be your best tool. If you like shooting pictures or video, Flickr or YouTube may be better social networks for you to use.

Once you understand your strengths and your goals, only then is it time to begin marketing your SCUBA diving business using the tools that will be most effective for you.

What tools do you use that may be considered “non-traditional” to market your local SCUBA diving business?


Similar Posts

  • Introduction to Email Marketing for SCUBA

    Introduction to Email Marketing for SCUBA

    It came as a bit of a surprise to me, but the results of the recent survey had email marketing as the number one most requested topic by a decent margin. I was surprised not because I don’t think it’s insanely valuable (it wouldn’t have been on the list if I didn’t), but because most…

  • Sleazy Distinctive Specialty Instructor

    The Power of Distinctive Specialties

    Distinctive specialties have the power to make better divers and bring in extra income for a dive center, but also to promote some negative connotations within the diving industry.

  • Web site for free

    Your Open Water Course Should Be Free

    The trend from organizations like PADI & DEMA is to tell their members not to invest in their most important marketing channel: your website. Is this a responsible lesson? If you think your site should be free, is there a chance your customers may think your courses should be free?

  • SCUBA Email Marketing: Generating Content

    Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.

  • Technorati Claim

    Although I don’t see the value in Technorati claims as much as I used to, I still think it is worthwhile to claim my site. So this post is purely for the purposes of completing this little project. Not much to see here, sorry 🙂 khdtcf846n