Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

From the category archives:

Internet

A Little Twitter Math

Thumbnail image for A Little Twitter Math

We all go through busy periods in our life, I happen to be right in the middle of one. As these events happen, we need to reduce distractions to be as effective as possible.

Read the full article →

Why Twitter is the Most Annoying Networking Group in the World

Thumbnail image for Why Twitter is the Most Annoying Networking Group in the World

Many people within the SCUBA industry are using tools like Twitter as marketing or broadcast mechanisms, not as networking tools. When all people do is broadcast, it diminishes the quality for those looking to network.

Read the full article →

4 Reasons the iPad Isn’t Ideal for SCUBA Instruction

Thumbnail image for 4 Reasons the iPad Isn’t Ideal for SCUBA Instruction

Last week, Apple announced their upcoming iPad and Des was first on the scene to discuss the implications of the iPad for the SCUBA professionals among us.
Although I am seeing more and more potential uses for the iPad as the days go by, there are 4 reasons why I won’t be using one for SCUBA [...]

Read the full article →

Your SCUBA Diving Center and the Mobile Web

Thumbnail image for Your SCUBA Diving Center and the Mobile Web

This has been a topic I wanted to tackle for a while now, and an email from Penni yesterday finally turned up the heat to get it out to all of you.
Mobile Web Usage Growth
Let’s take a look at some numbers:

According to Opera, just one of several mobile web browser providers, from December 2008 to [...]

Read the full article →

Start Your SCUBA Marketing Today

Thumbnail image for Start Your SCUBA Marketing Today

I’ve been contacted by a few people looking for guidance in the online SCUBA marketing. Some have started running with the advice I’ve provided, others ask question after question. Although there is nothing wrong with asking questions, at some point you start to suffer from “analysis paralysis” – the inability to do anything until [...]

Read the full article →

14 Minute Marketing Idea

Thumbnail image for 14 Minute Marketing Idea

In homage to 7 minute abs of There’s Something About Mary fame (if you haven’t seen it, there’s a video clip at the bottom, NSFW at the very end), I’m taking the 15 Minute Marketing Idea from the PADI Instructor News site and sharing a couple more ideas regarding QR codes, specifically their usage with [...]

Read the full article →

How you can perform better than the big names in SCUBA at Social Media Marketing in 3 easy steps

Thumbnail image for How you can perform better than the big names in SCUBA at Social Media Marketing in 3 easy steps

If you’re an independent SCUBA instructor, dive resort operator or dive center owner, you’ve probably said (or at least thought) that you can’t market as effectively as the big names (PADI, NAUI, Aqualung, SCUBAPro, etc) simply due to your size and marketing budget.
“Size matters not.” – Yoda

The beauty of online marketing in the SCUBA industry [...]

Read the full article →

Do SCUBA Gear Manufacturers Need to Connect with the End User?

Thumbnail image for Do SCUBA Gear Manufacturers Need to Connect with the End User?

At what point on the SCUBA food chain do people need to start connecting? As a SCUBA instructor, dive center or SCUBA certification agency, we encourage divers to find buddies to go diving with, but do we need even more connection, and if so, where?
The Suunto Example
Yesterday, I was discussing the beta version of Suunto’s [...]

Read the full article →
Page 1 of 3
1
2
3