Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Internet

Getting Hacked Happens

http://www.flickr.com/photos/lhl/241180672/

Being hacked is not fun, but for many is inevitable, even for us web developers. Use strong/unique passwords and always make a backup (or ten).

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It’s 3 AM, do you know where your site is?

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With the new Google Caffeine update, your SCUBA business web site ranking may have been impacted. Learn how to reliably check and find out the one key tool to keep your site ranking regardless of Google changes. Plus, automatic updates if your site goes down.

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Fans or Groupies?

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Your SCUBA business needs to be on Facebook, but which is most important (and what’s the difference) between Profiles, Groups and Pages?

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Delivering a One-Two Punch to Social Media Naysayers

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Many SCUBA businesses have discovered marketing themselves on Facebook, but are reluctant to try Twitter. You may want to reconsider after seeing this.

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Facebook Fans are Great for your SCUBA Business

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Your SCUBA business can create a loyal customer base using free, easy to use Facebook Pages. People become Fans because they want to buy from and promote you.

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Social Networking for SCUBA is a Fad

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SCUBA marketing using Facebook just became more important as Facebook recently overtook Google for most trafficked site.

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A Little Twitter Math

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We all go through busy periods in our life, I happen to be right in the middle of one. As these events happen, we need to reduce distractions to be as effective as possible.

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Why Twitter is the Most Annoying Networking Group in the World

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Many people within the SCUBA industry are using tools like Twitter as marketing or broadcast mechanisms, not as networking tools. When all people do is broadcast, it diminishes the quality for those looking to network.

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