Although I don’t see the value in Technorati claims as much as I used to, I still think it is worthwhile to claim my site. So this post is purely for the purposes of completing this little project. Not much to see here, sorry 🙂
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Many SCUBA businesses have discovered marketing themselves on Facebook, but are reluctant to try Twitter. You may want to reconsider after seeing this.
New SCUBA Marketing recently underwent a refresh from top to bottom. If you’re reading this in an email or feedreader, click through to check out the changes. The goals for the change include focuses on simplification, ease of use and providing my visitors with a service.
It’s better to know about problems quickly and have a strategy in place to deal with them than it is to be caught flat footed and scrambling for solutions.
You don’t need to be a graphic designer to send your first email newsletter for your SCUBA business. Thanks to a volunteer, we take a look at some highlights as well as areas we can all work on when sending our email newsletters.
The trend from organizations like PADI & DEMA is to tell their members not to invest in their most important marketing channel: your website. Is this a responsible lesson? If you think your site should be free, is there a chance your customers may think your courses should be free?
Just some random musings… When I was a super active SCUBA instructor in college, I worried endlessly about impressing my instructor and the owner of the dive shop. I got burned out from doing mask skills two or three nights a week. Messing up in the shop or having a staff member call in sick…