Delivering a One-Two Punch to Social Media Naysayers

I love thinking to myself, “Self, I wish someone would put out an easy to read graph/chart that proves your point.” In this case, my point was that Twitter is at least as important for marketing your SCUBA business as Facebook. Yesterday, we talked about how important Facebook Fans are, but check out this great chart:

Oh really? It looks like Twitter followers are more important when it comes to creating buyers and brand advocates than your Facebook Fans!

Is Your SCUBA Business Marketing on Twitter?

I’ll be the first to admit, if you live in a very rural area with no dive tourism, you can safely avoid Twitter for now. If your SCUBA business does not match that criteria, why are you not using every free/easy marketing tool at your disposal?

With Great Power Comes Great Responsibility

Be it a blog, Facebook or Twitter, you now wield unimaginable marketing power. You used to have to own a printing press and a radio station to do what you can now do for free. But please, use it for good.

Being a spammy member of any social network is like being a telemarketer for this new decade. Don’t ruin it for all of us and don’t make your SCUBA business look spammy. No one likes spam.

So What Do I Do?

Engage.

Talk to people. Ask questions. Share links (not just your own). See what people are talking about.

DO NOT repeatedly spam your message out (there are gray areas on this one I’ll discuss later). DO NOT exclusively talk about yourself. DO NOT pretend to be an expert.

You’re probably thinking, “Nick, by telling us what to do and what not to do, aren’t YOU proclaiming to be an expert?” There’s honestly no such thing, but I have been doing this a bit and have seen quite a few examples of what works and what doesn’t. These are all recommendations, not rules.

If your SCUBA business is on Twitter, let me know in the comments and I’ll be sure to follow you!

Photo via Severin Sadjina

Similar Posts

  • Do You Know What THEY Are Saying About You?

    What happens when you Google your SCUBA diving business? Is it good, bad or nonexistent? You want to be found, but you don’t want the results to be negative. The best way to stay on top of yourself or select terms is by using Google Alerts. It’s very easy to setup, just go to Google…

  • Perspective

    Just some random musings… When I was a super active SCUBA instructor in college, I worried endlessly about impressing my instructor and the owner of the dive shop. I got burned out from doing mask skills two or three nights a week. Messing up in the shop or having a staff member call in sick…

  • Friday Fun Dive: Thieving Octopus

    Living in the Pacific Northwest of the United States, I’ve had a fascination with octopus since it’s just about the coolest thing we see around here with some regularity. Here’s an incredible video of an octopus stealing a divers camera and running off with it.

  • Writing Elsewhere

    Hey there gang, been a little quiet around these parts while I’m working on some exciting new projects! I’ll be back full swing – including a couple of guest posts – next week. For now, I just wanted to share my latest article over in X-Ray Mag. Click here to get the full resolution hi-res…

  • Reviews Coming Soon

    I will be launching reviews here on New SCUBA Marketing very soon. Sure, it seems like every SCUBA web site has reviews on it, but mine will be a little different. SCUBA Marketing Reviews Yes, you guessed it. I will be reviewing the marketing of others. Web sites, blogs, social network profiles, online ads, publications,…

  • Buttons Buttons Everywhere

    There’s a ton of new buttons available across several social networks, including the new Google +1 and we’ve already gone through the headache of adding them to several sites. See what we’ve done and why (aside from being crazy).