Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

From the category archives:

Reviews

Mares Icon HD the iPhone of Dive Computers?

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Two of the most compelling features of the iPhone for me are the ease of use and expandability through “apps”. There are plenty of other great features that make it my favorite cell phone, but those are my two sticking points preventing me from moving to any other mobile platform. It looks like Mares has [...]

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Suunto Beta: Radical Redesign or Minor Facelift?

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Suunto is heavily promoting their new beta site they expect to launch in early 2010. The tactic of launching a “beta” site available to anyone is typically done for two purposes:

Build hype by allowing visitors to see the hot new thing that’s “coming soon”
Builds the ability to say “sorry, it’s still in beta” any [...]

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Google to Challenge Yelp

Recently, the PADI Instructor News blog mentioned managing your reputation on Yelp. Between the abundant user reviews in my location, an easy to use interface and their incredible iPhone application, I have been sold on Yelp for several years. If you haven’t been to Yelp, be sure to check it out (after you’re done reading [...]

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SCUBA Marketing Review #1

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For my first review on the site here, I have decided to indulge in one of my pet peeves. Today, I’ll be reviewing The DEMA Show’s Facebook presence.
I love the DEMA Show, don’t get me wrong, I really wish I could attend this year. This is not intended as malice or ill-will, just an example [...]

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Reviews Coming Soon

I will be launching reviews here on New SCUBA Marketing very soon. Sure, it seems like every SCUBA web site has reviews on it, but mine will be a little different.
SCUBA Marketing Reviews
Yes, you guessed it. I will be reviewing the marketing of others. Web sites, blogs, social network profiles, online ads, publications, newsletters [...]

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