Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

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Contest Announcement

We’re going to start having some contests here on the site! I will ask you to somehow engage with me or the community surrounding New SCUBA Marketing and in return you get something. The Prize This time, I’m giving away a copy of Gary Vaynerchuk’s Crush It! It’s a quick, painless read, but discusses the [...]

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Welcome to 2010

Just when everyone was about to stop saying “Happy New Year”, I’m back to throw it in your face. As much as I would love to say it was great to be away, I never really went anywhere, I’ve simply spent less time on the computer for the last almost-week. I’ve already conquered one of [...]

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Would the last person out please turn off the lights?

I’m officially out of here until next year! Have a fun and safe New Years and I’ll see you all again next week. Photo via morberg

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Attracting the next generation of divers

Our industry is old and getting older. That’s not a good thing. According to DEMA’s Annual Activity Report (PDF link, stats on p. 37), the average age of SCUBA divers in the US is 45 years old. Several people at the DEMA show explained that age actually goes up every year, showing that our industry [...]

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So Long, And Thanks For All The Fish!

It’s my birthday, so I’m taking the rest of the week off. Thanks everybody! Photo via Rob J Brooks

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Google’s been busy (and I’m psychic)

Wednesday night I was boring my wife with my incoherent ramblings that Google was going to either destroy or take over Yelp. Thursday morning, it looks like Google is trying to buy Yelp. Why This is Important In case you’ve missed it, Google seems to like the concept of local search. This is perfect for [...]

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SCUBA Marketing Goals for 2010

Following up on yesterday’s post reflecting on 2009, it’s time to share my goals for 2010. By sharing with you, I hope to stay accountable and on track. SCUBA Marketing Goals Determine if it’s “twenty-ten” or “two thousand ten” Write at least 150 articles Create 3 brief “how-to” guides on internet marketing for SCUBA instructors [...]

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