Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

News

Friday Fun Dive: Sharktopus

Just when you thought it was safe to get in the water, someone talked SyFy into paying for this cheesy made for TV movie.

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The Gulf of Mexico has been hit hard by the BP oil spill. However, SCUBA diving remains safe, but we – as an industry – need to get the word out. The attempt by DEMA is a great start, but now it’s time for all of us to do what we can.

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Friday Fun Dive: Underwater Base Jump

An incredible video of a freediver “BASE Jumping” into a blue hole. Although the video is an artistic work of fiction, it’s incredible to watch.

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Don’t Call it a Comeback

It’s been a great mini-vacation, but I hope you’re ready for the onslaught of SCUBA marketing information I’m about to blast at you!

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Friday Fun Dive: Thieving Octopus

Living in the Pacific Northwest of the United States, I’ve had a fascination with octopus since it’s just about the coolest thing we see around here with some regularity. Here’s an incredible video of an octopus stealing a divers camera and running off with it.

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Writing Elsewhere

Hey there gang, been a little quiet around these parts while I’m working on some exciting new projects! I’ll be back full swing – including a couple of guest posts – next week. For now, I just wanted to share my latest article over in X-Ray Mag. Click here to get the full resolution hi-res [...]

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Friday Fun Dive: Tell Me What You Want

It’s time for me to check in with all of you to see what topics you want covered. I’ve been designing, programming and marketing since the interwebz have been around, so sometimes I have a hard time gauging where all of you are in the process. This web site is for me to share with [...]

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New SCUBA Marketing Acquired by PADI Americas

After months of negotiations, PADI Americas will acquire New SCUBA Marketing, bringing all employees and assets into their new Future Online Opportunity Leadership Systems department.

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