Marketing
- Blog
- Dive Center
- Email
- Instructor
- Internet
- Large Programs
- Manufacturer
- Resorts
News
- Industry News
- Site News
Reviews

Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

From the category archives:

News

Friday Fun Dive

Go on a Friday Fun Dive! This week, we look at the now-online searchable archives of Popular Science.

Our first contest has officially come to a close!
Since I don’t require the use of names when registering for the email newsletter, all I can tell you is the winner is Chris! Thank you all for entering.
First Monthly Email Newsletter
For anyone on the list, you will receive the first monthly email newsletter this coming Wednesday. Each month, [...]

Read the full article →

PADI Member Forum 2010 Review

After attending the 2010 Portland PADI Member Forum, we look back on the content, presenter, PADI and the local crowd. Bottom line: make sure you attend yours.

Read the full article →

Contest Reminder; Writing Elsewhere

A final contest reminder, writing about SCUBA marketing for X-Ray Magazine and an introduction to the 2010 PADI Member Forum and Google Buzz.

Read the full article →

Stop Me If You’ve Heard This One

There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor.
The boat starts to sink.
The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.”
The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait for a rescue.”
The [...]

Read the full article →

4 Reasons the iPad Isn’t Ideal for SCUBA Instruction

Last week, Apple announced their upcoming iPad and Des was first on the scene to discuss the implications of the iPad for the SCUBA professionals among us.
Although I am seeing more and more potential uses for the iPad as the days go by, there are 4 reasons why I won’t be using one for SCUBA [...]

Read the full article →

Updated List of SCUBA Blogs

I’ve updated the OPML file for the master list of SCUBA blogs. Thank you all for your submissions. If you want to get in on the next round, help me build a list of SCUBA blogs.
One important note: I’m looking for real blogs. Twitter accounts and Facebook Pages, although they have RSS feeds, are not [...]

Read the full article →

How many people did you certify last year?

Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency.

Read the full article →