Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Marketing

Ft Myers, Florida SCUBA Marketing Case Study

I had a great opportunity fall into my lap a couple of days ago. A local, avid diver contacted me to let me know that he would be travelling to Ft. Myers, Florida this weekend for work, but would be free either Friday afternoon or Monday evening. He was interested in going into a dive [...]

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Your SCUBA Diving Center and the Mobile Web

This has been a topic I wanted to tackle for a while now, and an email from Penni yesterday finally turned up the heat to get it out to all of you. Mobile Web Usage Growth Let’s take a look at some numbers: According to Opera, just one of several mobile web browser providers, from [...]

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Updated List of SCUBA Blogs

I’ve updated the OPML file for the master list of SCUBA blogs. Thank you all for your submissions. If you want to get in on the next round, help me build a list of SCUBA blogs. One important note: I’m looking for real blogs. Twitter accounts and Facebook Pages, although they have RSS feeds, are [...]

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Don’t Fear Comments on Your SCUBA Blog

In a timely series of events, someone contacted me asking if they should allow comments on their new SCUBA blog on the same day my friend Aaron over at Social Photo Talk wrote an article discussing being social on blogs and Twitter. Humans are social creatures and, now that a variety of tools are readily available, they [...]

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Start Your SCUBA Marketing Today

I’ve been contacted by a few people looking for guidance in the online SCUBA marketing. Some have started running with the advice I’ve provided, others ask question after question. Although there is nothing wrong with asking questions, at some point you start to suffer from “analysis paralysis” – the inability to do anything until you [...]

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3 Reasons Why You Need a SCUBA Blog

I’ve mentioned the concept of having a SCUBA blog regardless of your place in the SCUBA industry several times before. Heck, even the Voice of Google recommends using a WordPress blog. I’ve asked for your SCUBA blogs and have subscribed to each one. I’m going to dive more in-depth into blogging in the coming weeks [...]

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14 Minute Marketing Idea

In homage to 7 minute abs of There’s Something About Mary fame (if you haven’t seen it, there’s a video clip at the bottom, NSFW at the very end), I’m taking the 15 Minute Marketing Idea from the PADI Instructor News site and sharing a couple more ideas regarding QR codes, specifically their usage with [...]

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Mares Icon HD the iPhone of Dive Computers?

Two of the most compelling features of the iPhone for me are the ease of use and expandability through “apps”. There are plenty of other great features that make it my favorite cell phone, but those are my two sticking points preventing me from moving to any other mobile platform. It looks like Mares has [...]

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