Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Marketing

Friday Fun Dive: The Importance of Purpose

Understanding the true purpose of a SCUBA course is more than understanding certification requirements. Teach with a purpose and your students will benefit.

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Fans or Groupies?

Your SCUBA business needs to be on Facebook, but which is most important (and what’s the difference) between Profiles, Groups and Pages?

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Measuring Social Media Marketing Success

When marketing your SCUBA business online, Twitter followers, Facebook fans, email subscribers and blog comments mean nothing if you’re not converting any of it into business.

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Delivering a One-Two Punch to Social Media Naysayers

Many SCUBA businesses have discovered marketing themselves on Facebook, but are reluctant to try Twitter. You may want to reconsider after seeing this.

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Facebook Fans are Great for your SCUBA Business

Your SCUBA business can create a loyal customer base using free, easy to use Facebook Pages. People become Fans because they want to buy from and promote you.

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Social Networking for SCUBA is a Fad

SCUBA marketing using Facebook just became more important as Facebook recently overtook Google for most trafficked site.

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SCUBA Email Marketing: Get Your Message Out

So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.

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SCUBA Email Marketing: Generating Content

Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.

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