Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

From the category archives:

Marketing

SCUBA Email Marketing: Get Your Message Out

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So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.

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SCUBA Email Marketing: Generating Content

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Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.

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SCUBA Email Marketing: Collecting Email Addresses

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Email marketing can be an incredibly powerful tool, but some people see it as spam (even if done correctly) or incredibly difficult to begin. As we saw last time, email marketing has an incredibly high return on investment and should not be avoided. Both independent SCUBA instructors and SCUBA stores should be actively collecting email [...]

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SCUBA Marketing Offline

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Online SCUBA marketing is an effective tool, but make sure your SCUBA diving skills are up to speed first. An experienced, active SCUBA instructor is a prerequisite to marketing yourself online.

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Are You Collecting Your SCUBA Divers Email Addresses?

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Twitter, Facebook and Buzz may be the talk of the town, but if you aren’t connecting with your SCUBA customers via email marketing, you are missing one of the most lucrative opportunities available to your SCUBA business. We begin our investigation into the tools necessary to start an email newsletter for your SCUBA marketing.

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A Little Twitter Math

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We all go through busy periods in our life, I happen to be right in the middle of one. As these events happen, we need to reduce distractions to be as effective as possible.

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Your Next Student Will Become a SCUBA Instructor

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As SCUBA instructors, our job functions often include teacher, marriage counselor (for the couples in the class) and therapist (for people taking the class because they once almost drowned). An often overlooked skill set is that of a career counselor. In order to build our programs or dive centers, we need staff, therefore we need to teach as if every student wants to become a SCUBA instructor.

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Why Twitter is the Most Annoying Networking Group in the World

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Many people within the SCUBA industry are using tools like Twitter as marketing or broadcast mechanisms, not as networking tools. When all people do is broadcast, it diminishes the quality for those looking to network.

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