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Modern online tools can be intimidating. However, they are simply innovations on tools that have existed for many years. If you can allow yourself to think beyond the confusion of the latest Facebook update or Twitter app and instead think of these as simple tools that have been around for some time, you can put their power to work for your SCUBA business.
I was sorting through some articles I had prepped and ready to go, trying to figure out which would be best when a petition for a unified dive industry hit my feed reader. I haven’t had time to research the background on this petition, but I will fully admit my ears are perked just at…
Does the idea of a horde of Divemasters becoming Open Water SCUBA Instructors frighten you more than a gory zombie flick? Do new SCUBA divers saying they want to “go pro” creep you out more than Pee Wee Herman? SCUBA Dive Center Owners Fear Con Ed More Than Frankenstein* If there are more SCUBA diving…
This is an article as part of our DEMA Expo 2009 round-up. The good news is, most of the online tools you will need for marketing your SCUBA business online are free and easy to use. The bad news is you have to set them all up. Surprisingly, most of the people I spoke to…
Switching to a SCUBA blog for your dive industry web site can be intimidating, but with this simple tip you can make the switch effortlessly. Face your apprehension and get a web presence that ranks quickly and keeps your divers coming back.
I still get into chats with people who don’t think all this Internet technology stuff will “catch on”. This is a great video from The Economist that goes over some incredible stats regarding Internet usage that every business owner should really pay attention to. The idea that mobile Internet usage will be the majority method…