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Distinctive specialties have the power to make better divers and bring in extra income for a dive center, but also to promote some negative connotations within the diving industry.
Even some of the biggest names in the SCUBA Industry, companies and organizations you may imagine have people on payroll to conduct their online marketing are failing. NOTE: This is intended to give you hope through examples, not to make anyone appear to be inadequate at what they do. The online marketing arena is constantly…
While social tools can drive raw traffic numbers to your site, search engine visitors are higher value, but also harder to get.
Dive center sales numbers down November 2011 compared to November 2010, but year to date sales are in the black.
Independent dive pros, we’ve launched a new program to help you with gear purchases! Also: I moved to Florida, dealt with allergies, & hurt my shoulder. Find out all the not-so-gory details by reading this post!
When marketing your SCUBA business online, Twitter followers, Facebook fans, email subscribers and blog comments mean nothing if you’re not converting any of it into business.