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I’m trying something new here. Each week, I’ll share a few links to sites/articles I found interesting. Not necessarily enough to write about in a way that relates to our industry, but still worth sharing. Marketing Since you know I like my email newsletters, here’s 4 Reasons to Build an Email List Even in 2011….
I want to take a moment to introduce myself and further explain my goals for this new community. My name is Nick Bostic and I am a PADI Master Instructor. Before all of you NAUI, SSI, YMCA and any other certification agency instructors or dive shops hit your browser’s back button, stay with me for…
With airline baggage restrictions, are your SCUBA divers slowing their SCUBA equipment purchases in favor of just renting SCUBA gear at their destination? Are only your die-hard SCUBA divers buying more and more gear? SCUBA Equipment IS Local Your dive center is where your SCUBA diver comes to look and touch the gear they are…
You may realize your SCUBA marketing is lacking, but what areas should you get help with versus do on your own? This guide will help by letting you know what key aspects you should already have in place, plus the importance of valung your own time.
Does the idea of a horde of Divemasters becoming Open Water SCUBA Instructors frighten you more than a gory zombie flick? Do new SCUBA divers saying they want to “go pro” creep you out more than Pee Wee Herman? SCUBA Dive Center Owners Fear Con Ed More Than Frankenstein* If there are more SCUBA diving…
The Tank Bangers remind us that now is a great time to support ocean protection through their new video. While their intent is incredible, we take a look at how effective their video marketing message is and some potential ways theirs (and yours) could be slightly adjusted to get even better conversions.