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You are a PADI, SSI, SDI/TDI or NAUI independent instructor, work for a SCUBA certification agency or own your own SCUBA store, the basic work flow for marketing on todays internet will always start the same.* Step 1: Listen Like your SCUBA students listen to you during class, you need to listen to your market….
I really hate direct mail. It has virtually no business in your SCUBA business. Learn about the few instances when direct mail can be beneficial for your business and why you should try to avoid it. Plus, a much better alternative is offered.
After attending the 2010 Portland PADI Member Forum, we look back on the content, presenter, PADI and the local crowd. Bottom line: make sure you attend yours.
Content marketing is getting more difficult and expensive, so it’s time to get your strategy in place. Learn (again) about the importance of content for your online marketing efforts.