Setting Realistic Expectations

I have always been a firm believer in setting realistic expectations. I want you to have realistic expectations for this site.

Why I’m Doing This

I’m doing this because I love SCUBA. I love SCUBA diving. I also know that to build the SCUBA diving industry, there need to be local dive centers and resorts to draw people in and train them to SCUBA dive. So my goal here is to teach you how to market your local SCUBA diving -related business, be it SCUBA gear or a PADI IDC or just building your SCUBA diving customer base, using online tools. I honestly believe that you can find new SCUBA divers and better retain the ones you have through effective online marketing via SCUBA blogs and social networking.

Not What I’m Here For

I’m not here to teach you how to do internet marketing for the dive industry. I will not teach you how to setup a web site that will bring in thousands of dollars in ad revenue. I will not teach you how to build an email list that you can sell to the highest bidder. I will teach you how to use internet marketing to draw in customers, which may bring you thousands of dollars in retail revenue.  I will teach you how to setup and manage an email list to keep in touch with your customers. I am here to teach you how to bring business into your traditional SCUBA business using internet marketing.

Similar Posts

  • Fans or Groupies?

    Your SCUBA business needs to be on Facebook, but which is most important (and what’s the difference) between Profiles, Groups and Pages?

  • SCUBA Marketing is Social!

    In case you hadn’t noticed, SCUBA Marketing is social! Take a look over at the right side of the page near the top and you should see the icons shown above. You now have a variety of ways to stay connected with the latest updates. Clicking on the email icon will allow you to subscribe…

  • The 80′s Called, They Want Your Web Site Back

    I’ve been browsing far too many SCUBA store web sites lately. They all look like they were designed for Prodigy and Compuserve and haven’t been updated since. Ever Heard of the Internet? It’s a place where more and more consumers are going to find businesses, book trips, buy things and engage. Designing a professional SCUBA web site…

  • SCUBA Marketing is About to Grow Up

    I want to take a moment to introduce myself and further explain my goals for this new community.  My name is Nick Bostic and I am a PADI Master Instructor. Before all of you NAUI, SSI, YMCA and any other certification agency instructors or dive shops hit your browser’s back button, stay with me for…

  • Google to Challenge Yelp

    Recently, the PADI Instructor News blog mentioned managing your reputation on Yelp. Between the abundant user reviews in my location, an easy to use interface and their incredible iPhone application, I have been sold on Yelp for several years. If you haven’t been to Yelp, be sure to check it out (after you’re done reading…