Time to Revise Your Dive Center Search Engine Optimization Strategy
Backlinks are harder to get (in favor of Likes, Tweets and +1’s) & they’re becoming less valuable. Time to update your strategy.
Category
Search Engine Optimization
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Marketing Your Dive Business Online Is Getting Harder, Not Easier
For a dive business in a highly competitive niche, online marketing is becoming more difficult and time consuming with each passing week.
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Be On Google's First Page or Go Home
Sites that rank on page one for search results take home 91.5% of all traffic. Over many keywords, this can be thousands of dollars gained (or lost). Where do you rank in the search engine results for your high-value keywords?
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The Importance of Page Speed
Page speed for your SCUBA web site is incredibly important both for users and search engines. Learn more & get a free audit of your site.
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What I Do: Search Engine Optimization
While social tools can drive raw traffic numbers to your site, search engine visitors are higher value, but also harder to get.
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Extra! Extra! Read All About It!
I’m stepping out of the direct-help side of the site, but have a great resource for you to get one-on-one help with any online marketing.
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What I Do: Data Analysis
Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.
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Hiring a Copywriter for your SCUBA Website or Blog
Creating content for your SCUBA website or blog can be time consuming. Learn how to find, evaluate and hire a copywriter for your site.
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Basic Search Engine Optimization for Your SCUBA Web Site
While a SCUBA business or independent SCUBA instructor doesn’t need to be a Search Engine Optimization expert, knowing some of the basics can dramatically increase your business with very little effort or expense. Learn some of the basic terminology when discussing SEO.
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3 Reasons Why You Need a SCUBA Blog
I’ve mentioned the concept of having a SCUBA blog regardless of your place in the SCUBA industry several times before. Heck, even the Voice of Google recommends using a WordPress blog. I’ve asked for your SCUBA blogs and have subscribed to each one. I’m going to dive more in-depth into blogging in the coming weeks…