Vendors: How to Have a Successful Trade Show Experience

(Sorry, I’m having some laptop difficulties, so I am doing video with distribution and blogging from my iPhone for the time being)

The gist for those who don’t want to watch the video:

  1. Understand that green badges are press badges. People with press badges could potentially generate a much greater reach for your marketing efforts than even appearing at the DEMA Expo.
  2. Put down your cell phones, cameras and laptops and start SELLING.

I walked the entire expo floor TWICE today and was approached by one person, Greg Martin at Roddenberry Dive Team.

I’m going to attribute this terrible show of sales abilities to first day jitters though, so I expect tomorrow to be great.

I’ll be broadcasting live video from my iPhone via Qik from time to time since my laptop is being unfriendly and every WiFi connection is slower than dial up.

You should also be able to see an ongoing timeline from Twitter of everyone using the #DEMA hashtag at the top of every page of this site, so you can pretend like you’re here with us.

Similar Posts

  • WANTED: Non-PADI Higher-Level Instructor with Marketing Knowledge

    The title pretty much says it. I’m a PADI Master Instructor and want knowledgeable instructors from other agencies who would be interested in sharing their online marketing ideas. I don’t want this site to be a PADI-only site, but I know their programs very well and would like to discuss specific ideas on how to…

  • Plans for 2013

    Plans for 2013

    2013 is going to be a big year for me in the world of social media marketing in the diving and outdoor industries. Come learn my plans.

  • Dive for a Cure 2009

    October is National Breast Cancer Awareness Month. If you know someone who has battled breast cancer or not, the numbers are startling: one in eight women (and one in a thousand men) will be diagnosed with breast cancer and of those, 23% will not survive. I am proud to say that several incredible women I…

  • Help Wanted Sign

    When is the Right Time to Ask for Help?

    Some SCUBA business owners don’t know they need help with their marketing, come learn if you’re ignoring important parts of your strategy. You can do everything on your own, but where do you begin in identifying areas of need?

  • Social Media Time Management for the SCUBA Industry

    Social Media Time Management for the SCUBA Industry

    Social media marketing for the SCUBA industry takes time. I’ll show you two examples covering both extreme ends of the spectrum of time management for social media and how you can beat your competition in roughly 90 minutes per day.

  • Stop Me If You’ve Heard This One

    Stop Me If You’ve Heard This One

    There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor. The boat starts to sink. The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.” The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait…