Independent dive pros, we’ve launched a new program to help you with gear purchases! Also: I moved to Florida, dealt with allergies, & hurt my shoulder. Find out all the not-so-gory details by reading this post!
I take a brief look back at the goals I had set for myself for 2013 and set goals for 2014. Sharing our goals helps to keep us accountable, here are mine. Did you hit your 2013 goals? What goals do you have for 2014?
It’s better to know about problems quickly and have a strategy in place to deal with them than it is to be caught flat footed and scrambling for solutions.
For a dive business in a highly competitive niche, online marketing is becoming more difficult and time consuming with each passing week.
2013 is going to be a big year for me in the world of social media marketing in the diving and outdoor industries. Come learn my plans.
While social tools can drive raw traffic numbers to your site, search engine visitors are higher value, but also harder to get.
Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.