Has The SCUBA Diving Industry Slowed Our Rate of Descent?

Has The SCUBA Diving Industry Slowed Our Rate of Descent?

Drowing?Interesting points from this study:

  • October 2011 numbers are even with October 2010 numbers
  • Units sold decreased by 6% while average retail selling price rose 6%
    Does this mean retailers are charging more for the same products?
  • Year-to-date merchandise sales are up 4%
    So will I see fewer “The dive industry is almost dead, what can you do to help my business we do to stop it?!” posts everywhere?

Check out the article for more details: Leisure Trends Group :: Publications :: October Dive Specialty Sales Even with October 2010.

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About Nick Bostic

I'm a PADI Master Instructor who has run large SCUBA programs for a highly successful local dive center. Now I manage all social media marketing strategy for one of the largest online companies in the industry.

The views expressed on New SCUBA Marketing are my own and in no way reflect the views of my employer.

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