Interesting points from this study:
- October 2011 numbers are even with October 2010 numbers
- Units sold decreased by 6% while average retail selling price rose 6%
Does this mean retailers are charging more for the same products?
- Year-to-date merchandise sales are up 4%
So will I see fewer “The dive industry is almost dead, what can
you do to help my businesswe do to stop it?!” posts everywhere?
Check out the article for more details: Leisure Trends Group :: Publications :: October Dive Specialty Sales Even with October 2010.