Has The SCUBA Diving Industry Slowed Our Rate of Descent?

Drowning

Drowing?Interesting points from this study:

  • October 2011 numbers are even with October 2010 numbers
  • Units sold decreased by 6% while average retail selling price rose 6%
    Does this mean retailers are charging more for the same products?
  • Year-to-date merchandise sales are up 4%
    So will I see fewer “The dive industry is almost dead, what can you do to help my business we do to stop it?!” posts everywhere?

Check out the article for more details: Leisure Trends Group :: Publications :: October Dive Specialty Sales Even with October 2010.

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