Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Opening this months contest to everyone

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Originally, this months contest just went out to email subscribers. I’ve had a few people tell me my emails have been blocked by their corporate spam filters, so I’m opening this up to everyone.
If you are interested in winning some cool stuff, be sure to check out the contest.
You have until the end of today [...]

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Friday Fun Dive: Your Moment of Zen

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We all need to let loose every once in a while and Steven Colbert shows off his tap dancing moves in full snorkel gear.

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SCUBA Email Marketing: Get Your Message Out

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So far, we’ve looked at why we should be using email marketing, how to collect addresses and generating content, now we need to look at how to get your message out to your SCUBA customers.

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Friday Fun Dive

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Go on a Friday Fun Dive! This week, we look at the now-online searchable archives of Popular Science.

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SCUBA Email Marketing: Generating Content

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Email marketing is incredibly powerful and, now that you know how to collect email addresses, it’s time to generate some content. Generating content for your newsletter should be the easiest part of this process.

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SCUBA Email Marketing: Collecting Email Addresses

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Email marketing can be an incredibly powerful tool, but some people see it as spam (even if done correctly) or incredibly difficult to begin. As we saw last time, email marketing has an incredibly high return on investment and should not be avoided. Both independent SCUBA instructors and SCUBA stores should be actively collecting email [...]

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SCUBA Marketing Offline

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Online SCUBA marketing is an effective tool, but make sure your SCUBA diving skills are up to speed first. An experienced, active SCUBA instructor is a prerequisite to marketing yourself online.

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Are You Collecting Your SCUBA Divers Email Addresses?

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Twitter, Facebook and Buzz may be the talk of the town, but if you aren’t connecting with your SCUBA customers via email marketing, you are missing one of the most lucrative opportunities available to your SCUBA business. We begin our investigation into the tools necessary to start an email newsletter for your SCUBA marketing.

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