Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

SCUBA Email Marketing: Collecting Email Addresses

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Email marketing can be an incredibly powerful tool, but some people see it as spam (even if done correctly) or incredibly difficult to begin. As we saw last time, email marketing has an incredibly high return on investment and should not be avoided. Both independent SCUBA instructors and SCUBA stores should be actively collecting email [...]

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SCUBA Marketing Offline

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Online SCUBA marketing is an effective tool, but make sure your SCUBA diving skills are up to speed first. An experienced, active SCUBA instructor is a prerequisite to marketing yourself online.

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Are You Collecting Your SCUBA Divers Email Addresses?

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Twitter, Facebook and Buzz may be the talk of the town, but if you aren’t connecting with your SCUBA customers via email marketing, you are missing one of the most lucrative opportunities available to your SCUBA business. We begin our investigation into the tools necessary to start an email newsletter for your SCUBA marketing.

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A Little Twitter Math

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We all go through busy periods in our life, I happen to be right in the middle of one. As these events happen, we need to reduce distractions to be as effective as possible.

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Contest Winner

Our first contest has officially come to a close!
Since I don’t require the use of names when registering for the email newsletter, all I can tell you is the winner is Chris! Thank you all for entering.
First Monthly Email Newsletter
For anyone on the list, you will receive the first monthly email newsletter this coming Wednesday. Each month, [...]

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PADI Member Forum 2010 Review

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After attending the 2010 Portland PADI Member Forum, we look back on the content, presenter, PADI and the local crowd. Bottom line: make sure you attend yours.

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Contest Reminder; Writing Elsewhere

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A final contest reminder, writing about SCUBA marketing for X-Ray Magazine and an introduction to the 2010 PADI Member Forum and Google Buzz.

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Your Next Student Will Become a SCUBA Instructor

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As SCUBA instructors, our job functions often include teacher, marriage counselor (for the couples in the class) and therapist (for people taking the class because they once almost drowned). An often overlooked skill set is that of a career counselor. In order to build our programs or dive centers, we need staff, therefore we need to teach as if every student wants to become a SCUBA instructor.

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