Maybe We’re Still Drowning

Maybe We’re Still Drowning

The latest numbers from the Leisure Trends Group are out on dive retail sales for November 2011. Year over year…things are down.

  • Merchandise sold decreased 2%.
  • Average retail selling price went up 2%, but units went down 4%.
  • Sales are in the black 4% accounting for 11 months of sales.
  • Suits, regulators, cylinders and BCD’s went up.
  • Computers and entry level gear were down.

Does this reflect what your dive center saw for November 2011?

Did social media marketing for your dive center help you during the holiday season?

What do you think we’ll see for dive center sales numbers in December and for 2011?

Leisure Trends Group :: Publications :: Dive Retail Sales Total less than $20M for November 2011, Down 2% from November 2010.


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About Nick Bostic

I'm a PADI Master Instructor who has run large SCUBA programs for a highly successful local dive center. Now I manage all social media marketing strategy for one of the largest online companies in the industry.

The views expressed on New SCUBA Marketing are my own and in no way reflect the views of my employer.

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