Be On Google's First Page or Go Home

Be On Google's First Page or Go Home

Sites that rank on page one for search results take home 91.5% of all traffic. Over many keywords, this can be thousands of dollars gained (or lost). Where do you rank in the search engine results for your high-value keywords?

The Importance of Page Speed

The Importance of Page Speed

Page speed for your SCUBA web site is incredibly important both for users and search engines. Learn more & get a free audit of your site.

Extra! Extra! Read All About It!

Extra! Extra! Read All About It!

I’m stepping out of the direct-help side of the site, but have a great resource for you to get one-on-one help with any online marketing.

What I Do: Data Analysis

What I Do: Data Analysis

Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.

Basic Search Engine Optimization for Your SCUBA Web Site

Basic Search Engine Optimization for Your SCUBA Web Site

While a SCUBA business or independent SCUBA instructor doesn’t need to be a Search Engine Optimization expert, knowing some of the basics can dramatically increase your business with very little effort or expense. Learn some of the basic terminology when discussing SEO.

3 Reasons Why You Need a SCUBA Blog

I’ve mentioned the concept of having a SCUBA blog regardless of your place in the SCUBA industry several times before. Heck, even the Voice of Google recommends using a WordPress blog. I’ve asked for your SCUBA blogs and have subscribed to each one. I’m going to dive more in-depth into blogging in the coming weeks…