Do Good Things

Do Good Things

The Tank Bangers remind us that now is a great time to support ocean protection through their new video. While their intent is incredible, we take a look at how effective their video marketing message is and some potential ways theirs (and yours) could be slightly adjusted to get even better conversions.

Email Newsletter Review: Urban Dive

Email Newsletter Review: Urban Dive

You don’t need to be a graphic designer to send your first email newsletter for your SCUBA business. Thanks to a volunteer, we take a look at some highlights as well as areas we can all work on when sending our email newsletters.

Mares Icon HD the iPhone of Dive Computers?

Mares Icon HD the iPhone of Dive Computers?

Two of the most compelling features of the iPhone for me are the ease of use and expandability through “apps”. There are plenty of other great features that make it my favorite cell phone, but those are my two sticking points preventing me from moving to any other mobile platform. It looks like Mares has…

Suunto Beta: Radical Redesign or Minor Facelift?

Suunto Beta: Radical Redesign or Minor Facelift?

Suunto is heavily promoting their new beta site they expect to launch in early 2010. The tactic of launching a “beta” site available to anyone is typically done for two purposes: Build hype by allowing visitors to see the hot new thing that’s “coming soon” Builds the ability to say “sorry, it’s still in beta”…

SCUBA Marketing Review #1

For my first review on the site here, I have decided to indulge in one of my pet peeves. Today, I’ll be reviewing The DEMA Show’s Facebook presence. I love the DEMA Show, don’t get me wrong, I really wish I could attend this year. This is not intended as malice or ill-will, just an…

Reviews Coming Soon

Reviews Coming Soon

I will be launching reviews here on New SCUBA Marketing very soon. Sure, it seems like every SCUBA web site has reviews on it, but mine will be a little different. SCUBA Marketing Reviews Yes, you guessed it. I will be reviewing the marketing of others. Web sites, blogs, social network profiles, online ads, publications,…