Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Site News

WANTED: Non-PADI Higher-Level Instructor with Marketing Knowledge

The title pretty much says it. I’m a PADI Master Instructor and want knowledgeable instructors from other agencies who would be interested in sharing their online marketing ideas. I don’t want this site to be a PADI-only site, but I know their programs very well and would like to discuss specific ideas on how to [...]

Read the full article →

Reminder Call

This is just a reminder of the few ongoing things that you can take part in. DEMA Show 2009 If you’re going to DEMA Show 2009 and want to chat, please let me know. SCUBA Blogs If you have no idea what RSS is or don’t have a complete list of SCUBA Blogs to read, [...]

Read the full article →

A Starter List of SCUBA Blogs

RSS feeds and Google Reader are the way I’m able to keep up with over 500 different web sites every single day. In a nutshell, RSS removes the formatting of a web site (think the navigation above, the sidebar to the right and the footer at the bottom) and just gives you the fresh content. [...]

Read the full article →

How Can I Help Your SCUBA Marketing?

It’s that time again for ME to ask YOU what you want. Take a moment to complete the brief survey below so I can provide you with the content you are most interested in. Thanks! Take the survey!

Read the full article →

DEMA or Bust

In what I consider to be a last minute decision, I will be attending this year’s DEMA conference in Orlando, Florida. I was approved for a media pass, so I’ll be covering the event here on New SCUBA Marketing. Let’s Make This Fun I plan on attending all of the various SCUBA marketing seminars, plus [...]

Read the full article →

SCUBA News Updates

Just a couple of quick SCUBA diving related news updates: In my article yesterday about PADI announcing professional renewal pricing and choosing to not send a CD-based SCUBA Instructor Manual (which I like), I mentioned that the auto-renewal pricing was higher than regular online renewal. Megan Denny at PADI emailed me to let me know [...]

Read the full article →

Setting Realistic Expectations

I have always been a firm believer in setting realistic expectations. I want you to have realistic expectations for this site. Why I’m Doing This I’m doing this because I love SCUBA. I love SCUBA diving. I also know that to build the SCUBA diving industry, there need to be local dive centers and resorts [...]

Read the full article →

We’re in Alltop!

This is just a minor thing, but SCUBA Marketing has been listed on Alltop. Alltop brings together the best content for specific topics so you can see what’s going on all in one place. So we are now nestled in there with some other excellent SCUBA blogs, getting the good word about SCUBA out there. [...]

Read the full article →