Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

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How many people did you certify last year?

Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency.

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Contest Announcement

We’re going to start having some contests here on the site! I will ask you to somehow engage with me or the community surrounding New SCUBA Marketing and in return you get something. The Prize This time, I’m giving away a copy of Gary Vaynerchuk’s Crush It! It’s a quick, painless read, but discusses the [...]

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Welcome to 2010

Just when everyone was about to stop saying “Happy New Year”, I’m back to throw it in your face. As much as I would love to say it was great to be away, I never really went anywhere, I’ve simply spent less time on the computer for the last almost-week. I’ve already conquered one of [...]

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Would the last person out please turn off the lights?

I’m officially out of here until next year! Have a fun and safe New Years and I’ll see you all again next week. Photo via morberg

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So Long, And Thanks For All The Fish!

It’s my birthday, so I’m taking the rest of the week off. Thanks everybody! Photo via Rob J Brooks

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SCUBA Marketing Goals for 2010

Following up on yesterday’s post reflecting on 2009, it’s time to share my goals for 2010. By sharing with you, I hope to stay accountable and on track. SCUBA Marketing Goals Determine if it’s “twenty-ten” or “two thousand ten” Write at least 150 articles Create 3 brief “how-to” guides on internet marketing for SCUBA instructors [...]

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A Look Back at 2009

It’s time for my take on the overused yearly retrospective. Like many people, it has been a stressful year. However, I think it is important for all of us to look at where we have come from so we can better set up our goals for the future. For 2009 a few particular moments stick [...]

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Happy Thanksgiving

I know Thanksgiving is a US holiday, but since I’m in the US, I’m celebrating it. Regardless of where you live, I encourage you to take the next few days away from your computers and enjoy life. Go SCUBA diving or just watch a movie, just get off your computer for a minute. I’m thankful [...]

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